Менеджеры и менеджмент (Executives and Management). Коломейцева Е.М - 37 стр.

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211
a) Now has a strategy of decentralisation. Honda.
b) Now works in multi-disciplinary teams for car design and development.
c) Has always worked in multi-disciplinary teams.
d) Produces more cars abroad than in its home country.
e) Used to be very decentralised.
f) Used to be very centralised.
g) Has divided the world into four regions.
h) Designs and develops all its small cars in Europe.
i) Has always been flexible and able to respond to change.
2. According to the ideas in the text, why do car companies now need to have a global strategy?
3. How did the two companies change their strategies? В How the text is organized.
These phrases summarise the main idea of each paragraph of the text. Match each phrase with the correct para-
graph.
a) one reason for changes in Honda's strategy;
b) Honda's original strategy;
c) Ford's new strategy;
d) Conclusion;
e) Honda's new strategy;
f) Ford's original strategy;
g) the advantage of Honda's original strategy;
h) introduction paragraph 1;
i) Ford's new strategy in detail;
j) another reason for Honda's new strategy.
T a s k 16. Before you read discuss these questions.
1. What criteria do you think global companies use when they choose the location of their manufacturing opera-
tions around the world? Some examples are labour costs, education level of the local workforce, and political stability.
Can you think of others?
2. It has become increasingly common for organisations to subcontract some aspects of their activity to outside
companies. Typical examples are catering (the company restaurant) or security (protecting the buildings). What, in your
opinion, are the advantages and disadvantages of subcontracting work in this way?
T a s k 17.
A. Understanding main points
Read the text about how global companies organise their production and answer these questions.
1. Where are most simple toys manufactured and why?
2. Why does Lego do things differently?
3. What is the reason for a global company to have a 'part configuration' model?
4. According to the text, what are the advantages and disadvantages of 'low-cost assembly plants’?
5. What are the operational advantages of outsourcing?
B. Understanding details
Mark these statements T (true) or F (false) according to the information in the text. Find the part of the text that
gives the correct information.
1. The main reason to have overseas plants is to be close to local markets, F.
2. A lot of plants are now being located in Eastern Europe.
3. Imports to many markets are now cheaper.
4. The number of overseas plants is increasing.
5. Cost is the main factor in choosing the location of a foreign plant.
6. Outsourcing production to subcontractors gives a company more flexibility.
Unit Five
T a s k 1. Read, translate and discuss the following text. Make up a few questions and answer them. Pick
out the topic vocabulary.
TOTAL QUALITY MANAGEMENT
About ten years ago, a Wall Street Journal survey confirmed the fears of U. S. managers by revealing that three-
fourths of all Americans consider foreign-made products equal or superior in quality to products made in the United States.
An NBC documentary titled "If Japan Can. Why Can't We?" also challenged U.S. quality standards. Executives saw the
task of improving service and product quality as the most critical challenge facing their companies. Throughout the 1980s

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