Менеджеры и менеджмент (Executives and Management). Коломейцева Е.М - 4 стр.

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THE TABLE OF CONTENTS
UNIT 1 ………………………………………………………………….. 6
UNIT 2 ………………………………………………………………….. 24
UNIT 3 ………………………………………………………………….. 36
UNIT 4 ………………………………………………………………….. 51
UNIT 5 ………………………………………………………………….. 74
UNIT 6 ………………………………………………………………….. 86
UNIT 7 ………………………………………………………………….. 98
UNIT 8 ………………………………………………………………….. 137
UNIT 9 ………………………………………………………………….. 151
GRAMMAR EXERCISES ……………………………………………... 160
GLOSSARY OF BUSINESS TERMS ………………………………….. 175
EXECUTIVES AND MANAGEMENT
This is a course in communication skills in English for students who need to use English in their work. English is
the major means of communication between business people in different countries. This course is designed to be used
with all kinds of people who:
• all work in the same field or in entirely different fields;
• work within the same or in different firms;
• are managers or people who hold other high jobs. Business English isn’t a special language with a special
grammar; it’s simply English Used in Business Situations.
As there’s no international standard form of English, both British and American usage will be incorporated into
the course. The emphasis of the course is оn performing tasks and carrying out activities encouraging students to use
their judgment, business and general knowledge and skills.
This course covers the basic business or commercial terms that most business people use in the course of their
work. It also provides a wide range of business settings and situations in which students can practice and improve their
communication skill in English and can become more confident, more fluent and accurate.
TYPES OF ACTIVITIES AND EXERCISES
Various language skills are integrated into task-directed and communicative activities. In many of the speaking,
writing, reading and listening activities students are expected to work together in pairs or groups, to play role plays and
to cooperate in solving a problem or performing a task.
INTEGRATED ACTIVITIES
These activities contain tasks that are similar to the kind of tasks students will have to perform in business life. A
variety of skills are:
• READING;
• LISTENING: hearing a phone call, taking & relaying a message;
• WRITING TASKS: tasks on letters, faxes, reports;
• DISCUSSION: jobs, careers, meetings, companies, processes, etc;
• PROBLEM – SOLVING: complains, marketing, negotiating, and operations;
• ROLE-PLAY: a real-life setting involves very detailed knowledge of the product, circumstances and personali-
ties involved. The role-plays range from fairly simple activities, such as acting out face-to-face visits to more elaborated
tasks, such as explaining how to do something.
The extended role-plays, the integrated activities and the longish to full-scale simulations reflect the reality that
communication in business is multi-dimensional, many-sided, variable and unpredictable.
The purpose of a simulation is to provide opportunities for students to rehearse dealing with the unknown by em-
ploying the known means at their disposal.
THE LITERATURE USED
1. Graham White, Susan Drake. Business Initiatives. Longman, 1996.
2. Gerald Lees, Tony Thorne. English on Business. Practical English for International Executives. Chancerel,
1997.

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