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You may have to describe commercial processes and tell others how things are done. Business operations are becoming
increasingly more complex, and some parts of business deals may involve explaining specific arrangements or processes
1. _____ .
Perhaps you'll have to describe how a manufacturing process is organized, or you may have to explain the details of
services which are offered and how they're arranged. You'll need to explain when certain things happen and in what order.
2. _____, in some business settings, when things don't go according to plan you may be required to refer to and clarify
problems that arise 3. _____ a production process or commercial operation.
'Technological' processes may be involved. These frequently take place on production lines, in factories or in
workshops, where raw materials are transformed into finished products. In many countries 4. _____ has long been associated
with manufacturing goods. 5. _____, such processes are being partly and even fully automated. Robots may be used to
replace people in dangerous and unhealthy or boring and repetitive tasks. But people are always required in manufacturing,
in maintaining the robots, 6. _____ So it's practically impossible to deal with technical processes without considering the
role that people involved in the business operations play. So, given the rate of change in industry and commerce, it's
7. _____ that business people may be expected to refer to fairly complex manufacturing processes and operations, even if
they aren't involved in them 8. _____ .
E x e r c i s e T h r e e
. Read the article and choose the best beginning phrase from the given below to fill each of the gaps.
A. Along those lines;
B. Chocolate has been;
C. Although other trends;
D. These findings from trend research;
E. Zurich-based Barry Callebaut.
1. _____ in the news more than ever over the past several weeks, with a constant stream of new studies and products touting the
recently discovered health benefits of the traditional confectionery ingredient. These headlines have led many leading chocolate and
cocoa companies to shift to the dark side. Not
that
dark side–the dark side of chocolate.
2. _____ continue to emerge in the category, including chocolate fountain products and new flavor combinations, high-cocoa
content dark chocolate products prove to be the most popular with customers.
3. _____ has released several products recently, but finds that current consumer trends basically fit into three categories: health
and well being, taste experience/indulgence and convenience.
4. "_____ and consumer observation serve as a guide in the pursuit of innovation throughout our company. We are offering our
industrial customers more products that combine great taste with good nutrition", says vice president of corporate communications
Gaby Tschofen. "Those consumers who are looking for great taste can try chocolate rich in cocoa and at the same time benefit from
the high concentration of healthy, natural polyphenols".
5. _____, the company's most popular products with customers are dark chocolates with high cocoa contents and single-origin
chocolates. Callebaut's newest products, however, fit more into the organic and new flavor categories, with the company's release of a
honey milk chocolate and "a lot of developments currently going on for organic chocolates and Fair Trade chocolates," according to
Tschofen.
E x e r c i s e F o u r
. Read the article below and write one word to fill the gap.
ADM Cocoa, producer of the
Merkens
,
Ambrosia
and
De Zaan
brands, also recognizes customers' attraction 1. _____ the dark
side with two new dark chocolate products released under the
Merkens
brand. The company introduced new versions of its
Yucatan
and
Beaujolais
products,
Yucatan
Seventy and
Beaujolais
Seventy, which 2. _____ 70 % cocoa-content dark chocolate.
"Consumers continue to be aware 3. _____ the growing evidence that chocolate can be a 'good for you' product," says vice
president of confectionery sales and marketing Bill Ryan. "It seems when they want chocolate, they prefer high-end offerings".
The company also recently introduced
Merkens
Falls Milk Chocolate and Dark Chocolate–products designed 4. _____ use,
without any additions, in chocolate fountains.
To help their effort to join the dark side, the Peter's Chocolate brands, owned 5. _____ Cargill, now include new semisweet and
bittersweet products among their ranks. New
Bennigton
Semisweet Chocolate is a rich, dark chocolate that's good for one-shot
moulding. The company's new high-cocoa content product is their
Cambra
Bittersweet Chocolate, which contains 72 % cocoa solids.
"
Cambra
Bittersweet Chocolate was introduced to meet the 6. _____ of confectioners who are interested 7. _____ creating
confections with a higher cocoa content," says Cargill marketing associate Courtney LeDrew. "Dark chocolate is gaining in popularity
in part 8. _____ the recent headlines touting its potential health benefits and
Cambra
Bittersweet Chocolate gives confectioners an
opportunity to meet this demand."
New products from Wilbur Chocolate (also Cargill-owned), on 9. _____ other hand, focus more on the growing popularity of
chocolate fountains and new flavor combinations.
Tambora Milk
Chocolate and
Bandelier
Semisweet Chocolate, in wafer form, are
low in viscosity, making them ideal 10. _____ use in chocolate fountains.
E x e r c i s e F i v e
. Read the article below and put the verb into the appropriate tense form.
"The popularity of chocolate fountains at weddings and parties 1. (grow) with the widespread availability of affordable
chocolate fountains", LeDrew comments. "Wilbur's Chocolate Fountain Chocolate 2. (meet) the demand of confectioners and caterers
for high quality, great tasting chocolate that is crafted to function in fountains".
Wilbur's other new product,
Hot
Coats
Confectionery Coatings, 3. (feature) spicy flavors (ginger, jalapeno and chili) to
capitalize on the growing popularity of unique chocolate flavor combinations.
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