Пища для ума - Food for thought. Коломейцева Е.М - 24 стр.

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Kraft may soon be spun off into a separate company. Altria, the largest American cigarette maker and controlling shareholder of
Kraft, may try to unlock shareholder value by turning Kraft Foods and Philip Morris into separate companies. The threat of a $280 –
billion government lawsuit, which sought to indict companies it claimed defrauded the public by promoting smoking despite knowing
its risks, basically prevented Altria from separating the units earlier.
B. Callebaut opens new Calif. facility
Zurich-based Barry Callebaut unveiled its new $20-million chocolate factory in American Canyon, Calif. late last month. The
150,000-sq.-ft. production facility features lines for the manufacture of approximately 27,500 tons of solid chocolate products per year
and employs 52 people.
It will also provide warehousing, distribution and customer service for all finished goods of the Barry Callebaut Group on the
West Coast and Mexico. The location was selected in part for its proximity to Napa Valley and the Culinary Institute of America in
St. Helena, Calif.
C. Sweet: and savory snacks added to 2007 All Candy Expo
In response to retailers' and wholesalers' needs, the National Confectioners Association's Board of Trustees voted to adopt the
global definition of confectionery products to determine what may be displayed at the annual All Candy Expo. Starting in 2007,
exhibits may include chocolate candy, non-chocolate candy, gum, cookies/biscuits, sweet snacks, nuts and other savory snack goods.
Research with domestic and international confectionery retailers and wholesalers showed that a majority buy other related product
categories outside of chocolate candy, non-chocolate candy and gum.
D. Sugar producers announce plans for new refinery
Cargill Sugar North America plans to join forces with Louisiana Sugar Cane Products, Inc. (LSCPI) to build a million-ton-per-
year sugar refinery at Cargill's Terre Haute Marine Facility in Reserve, La. LSCPI will provide the entire raw sugar production from
its ten sugar cane mills, which totals about 800,000 tons per year. CargilI will sell and distribute refined sugar products from the joint
venture to food and beverage customers. The project will be of huge benefit to the area, which was devastated by Hurricane Katrina.
E. ADM announces new cocoa processing facility
Decatur, 1Il.-based Archer Daniels Midland Co. announced plans this month to build a new cocoa processing plant in the mid-
Atlantic region of the United States. The company is currently in the process of selecting a site and expects the facility to be
operational in mid-2007. "ADM is furthering its leadership position in the cocoa marketplace with this state-of-the-art facility," said
Mark Bemis, vice president and president of ADM Cocoa. "ADM's investment illustrates our commitment to our customers' growing
needs for premium cocoa ingredients."
F. Ferrero products now found at: AIdi
Italian confectioner Ferrero signed a deal with the world's biggest discount supermarket chain to supply the chain with its
chocolate products. Seven of Ferrero's brands will now be sold in Aldi stores in Germany. Previously Aldi chose to use a hard
discount strategy where it refused to stock branded goods in favor of its own private lines. Ferrero becomes the first outside company
to have its goods in Aldi stores.
T a s k T h r e e. Consider these questions:
1. What advantages and disadvantages do you see with the introduction of more automated plants?
2. Can you agree on areas where you think it is a good idea to use them?
3. What will industrial workers then do?
4. Is it the end of work, as we understand it? And the beginning of The Leisure Society?
5. What do you think about training people to work in such plants?
6. Who decides what should be made? What is your opinion of this?
7. What are the advantages of manufacturing processes where only one person is needed?
8. What prospects do you see for the spreading of such operations and processes in our country?
E x e r c i s e O n e
. Read the article below and choose the best word to fill each gap.
Operations
: Explaining how things work.
Describing how things (go / function / become) in a non-technical fashion is frequently required in business. You may
have to (work / write / explain) how to operate a machine like a computer or an automatic ticket machine, or how to use a
gadget. Also you'll need to understand (manual / guidelines / explanations) of how to get machines or gadgets to work.
It's important to be able to (adjust / use / show) your language in order to take into account the people you're talking to,
whether they are your customers, clients or colleagues. People who use modern (techniques / machines / things) aren't all
experts who understand the technical processes and terms. To be user-friendly you'll need to employ simple instructions in
language which isn't too (easy / complex / technical). After all, you'll often be dealing with non-experts, and they may not
know the difficult words, so you'll have to explain them.
E x e r c i s e T w o
. Choose the best phrase from the given below to fill each of the gaps:
on a day-to-day basis
;
for example
;
quite likely
;
in a simplified way
;
in addition
;
increasingly
;
in the course of
;
the use
of machines
.
Describing commercial and manufacturing processes

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