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Also popular with customers are the company's single-serve products, which include individually wrapped cashew, peanut and
pecan
Grizzlies
,
butter almond toffee, Birch Bark (white coating and almonds) and Alligators (Abdallah's version of a
Turtle
)
among
several others. "That's our fastest-growing segment of the market: the pickup, single-serving candy", says Steven, who also mentions
that their sugar-free products, available in single-serving and larger gift packages, are popular as well.
"I know a lot of people make sugar-free, but I don't think there are too many people who make good sugar-free. With sugar-free,
people are kind of expecting it not to be good, so they don't really think that it can be".
E x e r c i s e O n e
. Read the article below and write one word to fill the gap.
Although no one knows for sure what 1. _____ the very first candy products produced by Abdallah Candies way back in 1909,
records clearly identify the founders 2. _____ Lebanese immigrant Albert Abdallah and his American wife, Helen Trovall. Albert had
previously owned a small fruit store and soda fountain 3. _____ Minneapolis, Minn., which was where he met his future wife.
Married in 1909, Albert sold his current business 4. _____ that he and Helen could take a six-month honeymoon in his native Syria.
Upon their return, the pair opened the first Abdallah Candies location, called Abdallah's Candy and Ice Cream Shop 5. _____ the
time, on Hennepin and Lake in Minneapolis.
"My grandmother did flowers and they 6. _____ first buying the candy, but then my grandfather started making the candy", says
Steven's mother Vicke Hegedus, Albert and Marie's granddaughter. ''7. _____ those days someone would come around and sell you a
recipe. So my grandfather would buy a recipe, but as anyone in the candymaking business knows, there's more 8. _____ just the
recipe involved. He got to the point where he wouldn't buy a recipe 9. _____ that person would make a batch with him so he would
know how to make it. And that's how he got his recipes". Albert started 10. _____ these recipes and developed them into his own,
later helped by his son-in-law, Glenn Oletzke. 11. _____ one time the business included a restaurant that could seat 200 with an
attached candy shop. Glenn first started working at the Abdallah restaurant and candy shop while attending business school and it was
12. _____ his time serving customers that he met Albert's daughter, Marie. The two married 13. _____ 1935 and Glenn eventually
served as company president for many years. Vicke remembers helping with the business from early on 14. _____ her childhood.
E x e r c i s e T w o
. Choose the best phrase from the given below to fill each of the gaps:
A. We used to come as a family;
B. After surviving bankruptcy;
C. We used to make ice cream;
D. My dad's chief candy maker;
E. During his time running the company.
1. "_____ and I was supposed to get some of my friends after Bible school in the spring and we would have to pick the tops off
of strawberries. Those strawberries were used in the ice cream and toppings", she says. "Then when I was older we used to hand-foil
some candies so I got to do those and in high school I worked some in the shop. It's always been a part of my life; it's always been
there because my parents worked so many hours in the business." The family business's presence continued into her adult life; just 10
months after marrying her husband, Stephen (Steve) Hegedus Sr., Steve went to work for Abdallah Candies as well.
2. "_____ got called up for the Bay of Pigs. He needed a candymaker so he asked if [Steve] wanted to come work for him and
he did", says Vicke. Although Steve had no previous candymaking experience, he was eager to learn the trade from his father-in-law.
"I had a really good teacher. He was a disciplinarian, very stern, but I didn't mind learning", says Steve (Sr.), who currently serves as
CEO.
3. _____ in 1935 due to the Depression and a devastating fire in 1965, the third generation started running the company in 1973
when Glenn and Marie retired. Steve Sr. became president and with that position took on responsibilities that often kept him up at
night. "I would wake up at night and I'd have pressure thinking if the prices were right. My father-in-law was always telling me, 'You
gotta have the right prices.' And I had 14 people here who were counting on their jobs. You wake up and all of a sudden you think,
'that’s your responsibility now'', Steve (Sr.) remembers.
4. _____, Steve (Sr.) stayed fairly conservative, making sure to take care of Abdallah's current customers, but not necessarily
eager to take on new ones. "I was very content being where I was. We always grew 5 % to 10 % every year and that was fine", he
says. "We were very conservative in those days to not step over our boundaries of what we could produce". Once her children were in
school, Vicke also became more involved with the business, taking over the company's only retail store, located right outside the
factory.
5. _____ Dad, Mom, me and my sister would come on Sundays and we'd be sitting on the packing belt-just the four of us-filling
orders because you'd have the shelves behind you that were empty", says Steven (Jr.).
"I used to come to fold boxes in the corner. I think Dad used to forget about me because I would just have hundreds of boxes
around me".
E x e r c i s e T h r e e
. Read the article and decide whether the statements are true or false.
1. The company brand makes customers familiar with the company product.
2. The national sales manager had experience in candy making.
3. Steven (Jr.) didn’t want to expand their presence in the gift industry.
4. The new boxes feature various muted colors with the new Abdallah logo and a bow on the upper right corner.
5. It took three years to develop a simple box with a logo and a bow.
6. The recipe for the company's caramels didn’t change to increase shelf life and productivity.
7. To accommodate the large number of caramel apples the company makes during the fall, the company developed continuous
caramel cooker.
8. The Yorkshire Process Plant continuous caramel cooker that currently makes caramel dip may be used for all of the
company's caramels.
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