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3. Wrigley also recently announced results for the three-month and nine-month periods ending on Sept. 30, 2005. Sales are up
16 % for the quarter and 14 % in the nine-month period, with worldwide volume gains of 20 % and 14 %, respectively. The new
brands account for about two- thirds of the volume gain for the quarter and about a third of the volume gain year-to-date. "In the third
quarter we were really running the new brands as is," says Perille. "About 30 days after the acquisition was finalized we had a
meeting to bring together the team and introduce them to the brands and the opportunities associated with them. Then we had the
national sales meeting in September and that's where we laid out the January releases."
4. With all the recent changes and expansions, Wrigley is beginning to run out of room in their current offices. The company
signed a lease early this month for about 100,000 sq. ft. of space at 600 W. Chicago Ave. in Chicago, the former headquarters for
Montgomery Ward & Co. Although the number of employees who will be moved to the new offices has not yet been determined, the
space should be ready early next year, according to PeriIle.
5. With gum being the fastest growing confectionery category, Wrigley is facing some steep competition from its rival Cadbury
Schweppes. The UK-based conglomerate bought Adams gum from pharmaceutical group Pfizer two years ago and is making inroads
in some of Wrigley's biggest markets, including the U.S. and Canada. Wrigley still commands 35.4 % of the gum industry, though,
compared to 26 % for Cadbury, according to Euromonitor. With its new product releases, new brands and new facilities, Wrigley has
definitely geared up to defend its share of the market.
E x e r c i s e S i x
. Look at the statements below and at the reviews of a few businesses. Which review (A, B, C, D, E, F) does
each statement 1 – 9 refer to? You will need to use some of these letters more than once.
1. Internet is used to coordinate the company performance.
2. The product line is of great variety in this company.
3. This product just melts on the tongue.
4. A new sweetener like sugar may appear in the near future.
5. Environmentalists are concerned with lack of light.
6. This company expands its chain of stores.
7. This product contributes to improving people’s health.
8. This company shows the cocoa content on its product packages.
9. People are against air polluting in their neighborhood.
A. Blommer cited for cocoa dust emissions
The U.S. Environmental Protection Agency cited the Blommer Chocolate Coo's Chicago plant earlier this month for violating
limits on opacity, or the amount of light blocked by the factory's grinder dust. After a neighbor complained about the smell of burnt
chocolate, the EPA sent an inspector to the plant in early Sept., leading to the citing and possibly a future government fine. Blommer
says it is installing new filtering equipment to prevent opacity violations from recurring.
B. Ghirardelli UpS cocoa content in baking chocolate
Improving its already popular dark baking chocolate, San Leandro, Calif.-based Ghirardelli Chocolate Co. announced a formula
change that includes higher cocoa content. The Bittersweet Chocolate Baking Bar and Bittersweet Chocolate Chips now contain 60 %
cocoa, giving their chips the highest cocoa content of any national baking chip brand. The company also added a new Extra
Bittersweet Chocolate Baking Bar with 70 % cocoa. Ghirardelli becomes the first nationally available brand of baking chocolate to
include cocoa percentage information on the packaging of its dark chocolate products.
C. Fanny May opens both seasonal and permanent locations
Preparing for increased demand with the coming holiday season, Fanny May Candies opened their 50
th
retail store earlier this
month in Mount Prospect, Ill. Located at 201 S. Main St., the first 50 customers to the store received a I-lb. box of Pixies. Three other
Chicago-area stores will open throughout November in Orland Park, Palos Heights and Romeoville, with six other seasonal locations
also opening this month in Chicago-area shopping malls.
D. Company introduces chocolate line with herb blends
A new range of Swiss chocolate bars was introduced by Orgasmic Chocolates this month. Launched in the UK, these bars
contain organic and Fair Trade-certified cocoa beans and herbs to produce a mellowing effect. Different blends of Chinese herbs are
used: Sage root to invigorate blood circulation, Longan fruit to reduce stress and Radix ginseng to increase stamina and recovery.
E. Gertrude Hawk launches new Web site
Together with Pipeline Interactive, Dunmore, Penn.-based Gertrude Hawk Chocolates launched a new company Web site. The
site was restructured to provide greater integration with company stores in New York, Pennsylvania and New Jersey. Sections include
products, gifts, corporate gifts and fundraising, with sections for wedding gift and baby shower favors to be added in the near future.
Pipeline also worked with Gertrude Hawk on a full promotional campaign including search engine marketing and e-mail broadcasts.
The site can be viewed at http://www.gertrudehawkchocolates.com.
F. New study reveals how taste buds react to sugar
According to a study conducted by The University of Manchester and The University of Maryland School of Medicine, a low-
calorie sweetener that tastes exactly like sugar could be just around the corner. The study measured for the first time how sugar and
some synthetic sweeteners interact with two types of taste receptors on the tongue. Some synthetic sweeteners only interact with one
receptor while sugar interacts with both. Sucralose, or
Splenda
(manufactured by Tate & Lyle) interacted with both receptors, but with
a greater intensity than sugar.
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