Организация маркетинга на предприятии. Королькова Е.М. - 91 стр.

UptoLike

Составители: 

fZjd_lbg]h\Zy
dhgp_ipby
A
f
Hkgh\gu_
aZ^Zq b
fZjd_lbg]Z
Ih\ukblv
kijhk
Ih^^_j`Zgb_
kijhkZgZ
[Zah\mx
ijh^mdpbx
H[hkgh\Zgb_
p_e_cj_kmjkh\
b gZijZ \e _gby
ij_^ij bgbfZ l_
evkl\Z
H;?KI?QBLV
M>H<E?L<HJ?
GB?
IE:L?@?KIHK
H;GH=H
KIJHK:

Ihbkd
g_m^h\e_l\hj_gg
uoihlj_[ghkl_c
^eyjZa\blby
ij_^ij bgbfZl_ evk
l\Z
N
f
<_^msZy
nmgdpby
h[m k eh\e_g
gZy
ijbhjbl_ lg
uf
we_f_glhf
dhfie_dkZ
fZjd_lbg]Z
K[ulh\Zy
jZkij_^_e
bl_evgZ y
j_deZfgZy
LH<:JG:Y
K<YA:GG:Y
K IHBKDHF
IJ?>IJBGB
F:L?EVKDHC
B>?BGH< HC
IJH>MDPBB

Ijhba\h^kl\_g
gZy
nhjfbjh\Zgb_
lj_[h\Zgbcd
ij_^ij bgbfZ l_
evkdhc
kljm dlmj_

Ijhba\h^kl\_ggh
k[ulh\Zy
h[jZsZxsZy
hjb_gl Zpbx
ijhba\h^kl\ZgZ
m ^h\e_l\hj_ gb_
kijhkZ

:gZeblbq_kdZy
ihihbkdmgh\uo
\hafh`ghkl_c
ij_^ij bgbfZ l_ ev
kl\Z
L
f
Lbi
fZjd_lbg
]Z
J_fZjd_l
bg]
J_fZjd_lbg]
JZa\b\Zxsbcky
fZjd_lbg]
<
f
<b^
fZjd_lbg
]Z
FZjd_lb
g]
ijh^mdp
bb
FZjd_lbg]
j_kmjkh\ b
ij_^ijbgbfZl
_evkdbob^_c
FZjd_lbg]
ijh^mdpbb b
fZjd_lbg]b^_c
Ijb aZ\_jr_gbb klZgh\e_gby bgljZij_g_jkl\Z kljZl_]by fZjd_lbg]Z oZjZdl_jbam_lky
ke_^mxsbfbiZjZf_ljZfb
x ljZ^bpbhgghcfZjd_lbg]h\hcdhgp_ipb_c
x aZ^Zq_c m^h\e_l\hj_gby kijhkZ gZ [Zah\mx ijh^mdpbx bgZ ijh^mdpbx
ij_^ijbgbfZl_evkdhc kljmdlmju \ujZ[hldb p_gh\hc iheblbdb ijh^\b`_gby l h\ZjZ b
li
x aZ^Zq_c mq_lZ gh\uo ihlj_[ghkl_c jugdZ b\ha^_ckl\by gZ ijhba\h^kl\h kp_evx bo
m^h\e_l\hj_gby
x ihbkdhf g_m^h\e_l\hj_gguo ihlj_[ghkl_c b ij_^ijbgbfZl_evkdbo b^_ciha\heyxsbo
bom^h\e_l\hjylv
FZjd_lbg]h\Zy kljZl_]by j_Zebam_lky gZ hkgh\_ ieZgZ fZjd_lbg]h\hc ^_yl_evghklb
h[t_dlZ ?]h jZajZ[hldZ \dexqZ_l hij_^_e_gb_ p_e_c kljZl_]bb ZlZd`_ dhfie_dkZ