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5 decreasing or freezing the price of goods or services in order to gain an advantage
over competitors
Vocabulary
Describing trends
We can describe trends in English in different ways. For example:
1 Verbs of change
Profits soared 18.5%.
Profits are falling.
Sales plummeted in January.
2 Prepositions
Profits rose 11% to $2.7 billion.
Profits have gone up from 3 million to 4 million euros.
Our business grew by 10% last year.
There's been a decrease in annual sales of 1 million euros.
Last year profits stood at 2.5 million pounds.
3 Different verb forms
The figures show a positive trend, (present simple)
We're watching the trends carefully, (present continuous)
Last year we made a loss, (past simple)
In recent months our profits have risen dramatically, (present perfect)
If sales drop further, we'll be in serious financial difficulty, (first conditional)
What kind of movement do the verbs below describe? Match them to the
symbols 1 to 11. Then compare your answers with your partner. (Use some
symbols more than once.)
33
decline gain drop increase rocket plummet
double fall halve level off triple recover
decrease fluctuate improve peak rise jump
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