Business Vocabulary Builder. (Деловой английский: лексика). Корухова Л.В - 35 стр.

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Unit 6 Advertising

"Half the money I spend on advertising is wasted. The trouble is I don't know which

half. "

William Hesketh Lever (1851-1925), English industrialist

Starting up

Discuss the advertisements.

1 Which do you like best? Why ?

2 What kind of advertisement do you like?

Discussion Good and bad advertisements

What makes a good advertisement? Use some of the words below.