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Do you think that the advertising practices described below are acceptable?
Are any other types of advertisement offensive?
1 Using children in advertisements
2 Promoting alcohol on TV
3 Comparing your products to your competitors' products
4 An image flashed onto a screen very quickly so that people are influenced without
noticing it (subliminal advertising)
5 Exploiting people's fears and worries
Which of the following statements do you agree with?
1 People remember advertisements not products.
2 Advertising raises prices.
3 Advertising has a bad influence on children.
Vocabulary
Advertising media and methods
Newspapers and TV are advertising media. Can you think of others?
Look at the words in the box below. Label each item 1 for advertising
media, 2 for methods of advertising or 3 for verbs to do with advertising.
directories
run
commercials
exhibition
point-of-sale
target
press
persuade
mailshots
public transport
publicise
promote
place
billboards/hoardings launch
posters word of mouth
endorsement research
Internet slogans
sponsorship
cinema
free sales
leaflets
radio
sponsor
television
Choose the most suitable word from the words in brackets to complete these
sentences.
1 Viacom Outdoor is an advertising company that specializes in placing adverts on
billboards/public transport/television as buses.
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