Business Vocabulary Builder. (Деловой английский: лексика). Корухова Л.В - 40 стр.

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Secondly, I'll discuss the media we plan to use. Finally, I'll talk you through the
storyboard for the TV commercial. If you have any questions, please don't hesitate to
interrupt me.
Informal presentation
Right let's get started. Hi everyone, I'm Dominique Lagrange. As you know, I'm
Creative Director of DMK. Good to see all. I'm going to tell you about the ideas
we've come up with for the ad campaign. My talk is in three parts. I'll start with the
background to the campaign, move on to the media plan to use, and finish with the
storyboard for the commercial. If there's anything you're not clear about, go ahead
and ask any questions you want.
Presenters can use different techniques to get their audience's attention at
the start of a presentation. Match the starts of five presentations to the
techniques.
1 I wonder if any of you know the
answer to this question: What's the most
popular holiday destination in Europe
for people under the age of twenty-five?
2 When I was on holiday a few years
ago in Greece, I remember talking to the
owner of a tavern. He said to me that in
twenty years' time, the little island
where he lived would be a popular
tourist resort.
3 Let me start by giving you a statistic:
ninety-two percent of all Americans do
not possess a passport. Think about that,
and consider the opportunity it presents
to the travel industry.
4 We're facing a crisis with our market
share. What are we going to do about it.
5 Someone once said that "travel
broadens the mind". What I hope to do
in this presentation is to demonstrate
how to convince the next generation of
travelers that this is still true.
A Tell a personal story
В offer an amazing fact
С use a quotation
D ask a question
E state a problem
Prepare your opening using the techniques in Exercise 3. Practise the
openings with a partner.
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