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Unit 7 Cultures
"Share our similarities, celebrate our differences. "
M Scott Peck, American author
"When in Rome, do as the Romans do. "
What do you miss most about your own country or culture when you go
abroad?
Why is cultural awareness important for businesspeople? Give examples.
What is culture? Choose the four factors which you think are the most
important in creating a culture. Give your reasons.
climate
institutions
ideas and beliefs
cuisine
language
arts
religion
geography
historical events
social customs and traditions
ceremonies and festivals
architecture
Do you think cultures are becoming more alike? Is this a good thing or a
bad thing? Give reasons for your answers. Think about:
• improved communications
• cheap foreign travel
• global business
• trading groups (such as EU, ASEAN)
How important are the following things when doing business in your
country? Are they: a) important b) not important or c) best avoided?
• exchanging business cards
• shaking hands
• kissing
• socializing with contacts
• being formal or informal
• punctuality
• humour
• giving presents
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