ВУЗ:
Составители:
Рубрика:
Unit 13 Innovation
Starting up
"Innovation!
One cannot be forever innovating.
I want to create classics. "
Coco Chanel (1883-1971),
French fashion designer
What are the most important innovations for you in your daily life? Think
about the following areas.
• communication
• home entertainment
• food
• other
What innovations would you most like to see in the areas above?
Vocabulary
Describing innovations
The nouns below are often used when talking about innovation. Check that
you know the meanings of the words and phrases in the box and complete the
extract from the talk below.
drawing board
discovery
breakthrough
prototype
setback
pioneers
brainwave patent concept
R&D (research and development)
The idea of a lone inventor who makes a or has a sudden clever idea or is
maybe a little out of date today. While types of do still exist, these days
companies often have large
4
departments - teams of people who are constantly
innovating and perfecting designs. Perhaps they begin with a
5
and then build a
6 7
, or working model. Sometime during testing there is a when it becomes
clear the design has a fault. At this point maybe it is time to start again or go back to
8 9
the . More work is done and there is a - a solution is found. The product
can be retested and then, hopefully, manufactured. The company will apply for a
10
for the design so that others cannot copy it and steal the idea.
76
Страницы
- « первая
- ‹ предыдущая
- …
- 74
- 75
- 76
- 77
- 78
- …
- следующая ›
- последняя »
