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8 We really need to concentrate on what our competitors are doing. In today's market
you need to at all times.
Discuss these questions.
1 have you ever felt you were flogging a dead horse
A at work В in your private life?
2 Which companies are ahead of the game in your industry or the industry you would
like to work in?
3 How do you feel when
A someone moves the goalposts?
В you are in the driving seat?
Reading
Losing competitive edge
Discuss these questions. Then read the article.
1 Who are the main competitors of the following companies?
Coca-Cola Nike Levi Strauss Nokia Beeline
2 What actions can a company take to compete against the rivals?
3 Suggest five words or phrases which you associate with Nokia?
Answer these questions after reading the text.
1 What changes have taken place regarding:
A the value of Nokia? В Nokia's position in the market?
2 Why is Nokia no longer the leader in the mobile phone market?
3 What is preventing Nokia from regaining its position in the market?
4 Why is Samsung competing successfully against Nokia?
5 Why was Nokia's first camera phone unsuitable for the Japanese market?
6 According to the writer, what advantage will South Korea have over Japanese and
European companies in the future?
The following verbs related to competition all appear in the article.
Which of the words in the box suggest idea of:
1 being in a strong position? (2 verbs)
2 equality? (2 verbs)
3 moving in front of?
4 recovery?
5 doing better than?
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