La gestion est un art. Косоротова И.С. - 171 стр.

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6. Le consommateur n’aime pas les produits qui évoluent trop vite et rendent
rapidement ses achats obsolètes.
7. Nous recherchons des produits de base, fonctionnels et durables.
8. Vous comprenez qu’il est nécessaire de gérer les expériences du client.
15 Corrigés
1.1.2 1-3; 2-2; 3-1; 4-5; 5-6; 6-4; 7-10; 8-11; 9-7; 10-9; 11-8.
1.3.2 1-b; 2-c; 3-b.
1.3.3 1-2; 2-2; 3-1; 4-2; 5-1; 6-1; 7-2.
1.4.2 1-2; 2-3; 3-1; 4-5; 5-4; 6-7; 7-6; 8-9; 9-8.
1.6.4 1-c; 2-b; 3-f; 4-e; 5-a; 6-d.
1.9.2 1-c; 2-a; 3-c; 4-b.
1.9.3 1-a; 2-b; 3-b.
2.1.2 1-3; 2-1; 3-4; 4-2; 5-5; 6-6; 7-7.
2.3.2 1-a; 2-c; 3-b; 4-c.
2.3.3 1-1; 2-2; 3-1; 4-2; 5-2; 6-1.
2.4.2 1-2; 2-1; 3-4; 4-3.
2.7.2 1-3; 2-1; 3-2; 4-6; 5-4; 6-5.
2.9.1 1-c; 2-a; 3-c; 4-b.
2.9.2 1-b; 2-b; 3-c.
2.9.3 1-c; 2-d; 3-a; 4-e; 5-b.
2.9.4 1-a, b; 2-b; 3-b; 4-b, a.
3.1.3 1-5; 2-8; 3-1; 4-6; 5-2; 6-4; 7-3; 8-7.
3.3.1 1-а; 2-а; 3-с; 4-а.
3.3.2 1-1; 2-1; 3-2; 4-2; 5-1; 6-1.
3.3.3 1-с; 2-а; 3-d; 4-b.
3.4.3 1-5; 2-7; 3-6; 4-1; 5-8; 6-4; 7-3; 8-2.
3.6.1 2-D-e-IV; 3-E-a-I; 4-B-d-V; 5-A-c-II.
3.9.2 1-а; 2-с; 3-с; 4-b.
3.9.3 1-а; 2-b; 3-а.
4.1.2 1-7; 2-1; 3-8; 4-9; 5-2; 6-4; 7-3; 8-6; 9-5; 10-12; 11-13; 12-11; 13-10.
4.1.3 1-2; 2-6; 3-9; 4-1; 5-8; 6-4; 7-5; 8-10; 9-3; 10-7; 11-12; 12-11.
4.3.1 1-с; 2-b; 3-а.
4.3.2 1-1; 2-2; 3-1; 4-1; 5-2; 6-1; 7-1.
4.3.3 1-d; 2-f; 3-a; 4-g; 5-b; 6-e; 7-c.
4.3.4 1-b; 2-a; 3-d; 4-c.
4.7.2
4.4.2 1-5; 2-9; 3-8; 4-2; 5-7; 6-10; 7-3; 8-6; 9-4; 10-1.
4.6.1 1-c; 2-a; 3-b.
4.6.2 1-c; 2-g; 3-h; 4-a; 5-d; 6-f; 7-b; 8-e.
1-6; 2-8; 3-5; 4-2; 5-3; 6-9; 7-4; 8-10; 9-7; 10-1.
4.9.2 1-с; 2-а; 3-а; 4-b.
4.9.3 1-c; 2-b; 3-b.
5.1.3 1-5; 2-3; 3-1; 4-2; 5-4; 6-7; 7-6.
5.3.1 1-d; 2-a; 3-e; 4-b; 5-c.
5.3.2 1-b; 2-c; 3-b.
5.3.3 1-2; 2-1; 3-2; 4-2; 5-2; 6-1.
171
     6. Le consommateur n’aime pas les produits qui évoluent trop vite et rendent
rapidement ses achats obsolètes.
     7. Nous recherchons des produits de base, fonctionnels et durables.
     8. Vous comprenez qu’il est nécessaire de gérer les expériences du client.

                                          15 Corrigés
     1.1.2   1-3; 2-2; 3-1; 4-5; 5-6; 6-4; 7-10; 8-11; 9-7; 10-9; 11-8.
     1.3.2   1-b; 2-c; 3-b.
     1.3.3   1-2; 2-2; 3-1; 4-2; 5-1; 6-1; 7-2.
     1.4.2   1-2; 2-3; 3-1; 4-5; 5-4; 6-7; 7-6; 8-9; 9-8.
     1.6.4   1-c; 2-b; 3-f; 4-e; 5-a; 6-d.
     1.9.2   1-c; 2-a; 3-c; 4-b.
     1.9.3   1-a; 2-b; 3-b.
     2.1.2   1-3; 2-1; 3-4; 4-2; 5-5; 6-6; 7-7.
     2.3.2   1-a; 2-c; 3-b; 4-c.
     2.3.3   1-1; 2-2; 3-1; 4-2; 5-2; 6-1.
     2.4.2   1-2; 2-1; 3-4; 4-3.
     2.7.2   1-3; 2-1; 3-2; 4-6; 5-4; 6-5.
     2.9.1   1-c; 2-a; 3-c; 4-b.
     2.9.2   1-b; 2-b; 3-c.
     2.9.3   1-c; 2-d; 3-a; 4-e; 5-b.
     2.9.4   1-a, b; 2-b; 3-b; 4-b, a.
     3.1.3   1-5; 2-8; 3-1; 4-6; 5-2; 6-4; 7-3; 8-7.
     3.3.1   1-а; 2-а; 3-с; 4-а.
     3.3.2   1-1; 2-1; 3-2; 4-2; 5-1; 6-1.
     3.3.3   1-с; 2-а; 3-d; 4-b.
     3.4.3   1-5; 2-7; 3-6; 4-1; 5-8; 6-4; 7-3; 8-2.
     3.6.1   2-D-e-IV; 3-E-a-I; 4-B-d-V; 5-A-c-II.
     3.9.2   1-а; 2-с; 3-с; 4-b.
     3.9.3   1-а; 2-b; 3-а.
     4.1.2   1-7; 2-1; 3-8; 4-9; 5-2; 6-4; 7-3; 8-6; 9-5; 10-12; 11-13; 12-11; 13-10.
     4.1.3   1-2; 2-6; 3-9; 4-1; 5-8; 6-4; 7-5; 8-10; 9-3; 10-7; 11-12; 12-11.
     4.3.1   1-с; 2-b; 3-а.
     4.3.2   1-1; 2-2; 3-1; 4-1; 5-2; 6-1; 7-1.
     4.3.3   1-d; 2-f; 3-a; 4-g; 5-b; 6-e; 7-c.
     4.3.4   1-b; 2-a; 3-d; 4-c.
     4.4.2   1-5; 2-9; 3-8; 4-2; 5-7; 6-10; 7-3; 8-6; 9-4; 10-1.
     4.6.1   1-c; 2-a; 3-b.
     4.6.2   1-c; 2-g; 3-h; 4-a; 5-d; 6-f; 7-b; 8-e.
     4.7.2   1-6; 2-8; 3-5; 4-2; 5-3; 6-9; 7-4; 8-10; 9-7; 10-1.
     4.9.2   1-с; 2-а; 3-а; 4-b.
     4.9.3   1-c; 2-b; 3-b.
     5.1.3   1-5; 2-3; 3-1; 4-2; 5-4; 6-7; 7-6.
     5.3.1   1-d; 2-a; 3-e; 4-b; 5-c.
     5.3.2   1-b; 2-c; 3-b.
     5.3.3   1-2; 2-1; 3-2; 4-2; 5-2; 6-1.

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