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41
4 Fill the gaps using the words from the text.
unanimously curb toddler vulnerable stay up
inappropriate
ban commercials advertiser clutch
1 It is __________________ for you to wear shorts at a formal reception.
2 There are a lot of _____________ on TV that are very harmful for children.
3 The new director of this company was elected _________________.
4 The child ______________ the doll to her and would not show it to anyone.
5 Many ______________ use humor or other things to attract our attention to
their product.
6 It is very easy to hurt the feelings of a(n) ________________ person.
7 He can’t _____________ his feelings when he sees that something is unfair.
8 I usually ____________ till late night because I wait for my favourite TV
program.
9 The mother of two _____________ complained about advertisements which
are shown during children’s programmes.
10 The ____________ against the tournament was fruitless.
'THE WORST THING IS CONSTANT ADS ON CHANNEL FIVE'
Six-year-old Simon Szalay clutched his Coco Straws defensively as his mother,
Eva, explained why she agreed with Ofcom's decision to ban junk food advertising
during television shows aimed at children. "This one watches a lot of TV," she
said outside a north London branch of Sainsbury's. "He used to like Happy Meals
[from McDonald's] because of the adverts with Ronald McDonald. That lasted until
I told him the burgers were made with cow poo. But they've been replaced by
sugary snacks like these Coco Straws.
"I think it’s a brilliant idea to ban these adverts because Simon's a victim. He gets
obsessed by the colour and bugs me for weeks."
Yesterday, parents interviewed by the Guardian
unanimously agreed that Ofcom was right to curb
junk food advertising. Tracey Jones, mother of
toddlers William and Tom, said the advertisements
undermined her attempt to teach healthy eating.
"The worst thing is the constant advertising on
Channel Five in the afternoon, between the
children's programs," she said. "But I think I've
managed to teach them that junk food is a bad idea."
Some children, the interviews revealed, had already
been taught that lesson. "Erch, poo," said Ruby
Rose, six-year-old daughter of Andrew Rose, in
response to being asked what she thought of McDonald's. "Ruby doesn't like junk
food," Mr Rose said. "But that's because we've taught them it's bad for them. If we
hadn't, advertising would definitely have been a problem. It's on all the time. It’s
absolutely a good idea for there to be a ban."
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