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42
Many of the parents argued that Ofcom should have gone further and banned all
junk food commercials before 9 o'clock. Catherine West, a mother of two from
Islington, north London, said she was worried by the loophole whereby the
advertisements would still be shown around programs such as Coronation Street.
"My 11-year old son Galileo watches Coronation Street when he has done his
homework and there must be hundreds and thousands more like him. I think the
influence of advertising on this age group is very strong. Children do tend to watch
a lot more TV in the winter months. My worry is about the children who are
vulnerable to obesity, whose parents will let them stay up even later and don't
even take notice of what they watch."
Rhona Gibson welcomed the move, but said it was "completely inappropriate" for
young children to be exposed to food advertising. She is mother to Rachel, 5
months, and Philip, 3. "Pre-school children like my son don't have money or
access to money so I am very cynical about the motives of the advertisers. It is all
about pester-power and brand recognition."
(http://www.guardian.co.uk/food/Story/0,,1951313,00.html#article_continue
)
5 Decide if the following statements are True or False. Correct the false
ones.
1 Eva’s child doesn’t watch television.
2 The love to burgers has been replaced by snacks full of sugar.
3 Not all parents agreed that it was right to curb junk food advertisements.
4 Tracey Jones says that the most awful thing is that there are advertisements
between programs for children.
5 Tracey Jones’ children, William and Tom, know that junk food id bad.
6 Ruby Rose doesn’t like junk food because it is nasty.
7 Andrew Rose says that it is a very good idea to ban advertising of
McDonald's.
8 The son of Catherine West, Galileo, watches Coronation Street all the time.
9 Catherine West suggests that children of age 11 are very influenced by TV
adverts.
10 Rhona Gibson disagrees with the opinion of most mothers.
6
Work in pairs. Discuss the questions below.
· Is it really a problem that children watch TV advertisements?
· Can only children suffer from the adverts?
· Is an alternative to advertisements?
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