ВУЗ:
Составители:
Рубрика:
55
UNIT 4
ADVERTISING IN THE MEDIA!
LEAD-IN
‘Advertising is the greatest art form of the 20
th
century’.
Marshall McLuhan, Canadian communications guru
‘Advertising may be described as the science of arresting human intelligence long
enough to get money from it’.
Stephen Leacock, Canadian political scientist and humorist
1 Think about an advertisement from television or magazine.
§ What was the product or service advertised?
§ Why do you think you remember this advertisement?
§ Did it influence you to buy the product or service?
2 Guess what is being advertised.
www.rolex.com
www.aimzeroemissions.eu
To protect the movement from water and dust,
Rolex invented and patended the triplock
winding crown. Professional models equipped
with this ingenious triple-seal system, like the
submariner and sea-dweller, are waterproof to
300-1220 metres respectively. The triplock
consists of 10 separate elements crafted from
the most reliable materials, such as 18 ct gold
or 904l steel for the crown and special polymers
for the gaskets. Once assembled, it screws
down onto the oyster case as securely as a
submarine hatch.
We believe in preserving the delicate balance
between man and nature. It’s not just about your
car’s exhaust emissions. It even goes beyond
Toyota’s leading hybrid and clean diesel engine
technologies. We apply innovative environmental
solutions to every aspect of the vehicle’s life cycle:
from design, manufacture and use, right through to
recycling. It’s the only way we can expect to reach
our ultimate aim: zero emissions.
Страницы
- « первая
- ‹ предыдущая
- …
- 53
- 54
- 55
- 56
- 57
- …
- следующая ›
- последняя »
