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23 Compare advertising in Britain and in Russia. Are there any programs
in Russia which can’t be interrupted by advertising? Discuss in pairs, in
which countries the most/least advertising is allowed.
Advertising in European countries (minutes per day)
Holland 30 Britain 140
Italy 65 Finland 25
Spain 99 Switzerland 60
Germany 40 France 54
Portugal 135 Austria 20
Ireland 83 Greece 110
24 Round table. Work in one group. Choose the leader for your round
table. Discuss what makes good and bad advertisements. Use some of the
words to support your ideas.
information novelty informative slogan photos pictures humor
WRITING
25 Here are some advertising slogans which appear on billboards, on TV
and in magazines and newspapers. They all include defining relative
clauses.
Now write some slogans for your favourite products. Choose three products
you particularly like and write slogans for them.
It’s the tobacco that counts!
The car that thinks it’s a plane!
The trainers athletes prefer!
The drink everyone’s talking
about!
The band you’ve all been
waiting for!
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