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26 Write an advert for one of these products – a lipstick, a car or a
perfume. The following information can help you.
The language used in the advert makes use of lots of words which have attractive
associations (soft, smooth, natural, life-giving, freshness, glow, etc.); it suggests
the product contains beneficial ingredients; It suggests that it can make you look
younger and better; it uses alliteration (radiance renewed, soft and smooth,
compliments on your complexion).
27 Write an essay “Advertising and its moral aspect”. Reflect on the
following questions:
§ Is it acceptable to use children?
§ Is it acceptable nudity in commercials?
§ Is it acceptable to promote alcohol and medicines on TV?
Do you find any of these advertising practices (or others) offensive?
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