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34
VOCABULARY AND GRAMMAR
6 Match the following synonyms from the listening activity.
1
unveiled
a array
2
sluggish
b penetrate
3
supplants
c intrinsic
4
roots
d control
5
tap
e replaces
6
reign
f listless
7
deficit
g go on sale
8
integral
h revealed
9
host
i beginnings
10
hit the stores
j shortfall
7 Match the following phrases from the listening activity (sometimes
more than one combination is possible).
1
turn around its image and
a to its former glories
2
never really got
b on the slogan
3
The latest strategy sees Coke revisiting
c into local markets
4
different takes
d off the ground
5
tap deeper
e “innovation deficit” of late
6
return the company
f targeted brand portfolio
7
Coke had suffered an
g sluggish financial fortunes
8
an integral part
h get the ball rolling
9
a more
i of consumers’ everyday lives
10
…will hit the stores to
j its roots
8 Read the text and fill the gaps with the words from the box.
lost reasons soft rival leaders decrease hit
prefer giant pushing
Sales of the world’s largest (1) ____drink manufacturer, Coca Cola, have (2) ____
a slump. Although the beverage (3) ____ has been industry leader for
generations, profit figures and sales forecasts announced yesterday were lower
than expected. Coke’s shares suddenly seem to have (4) ___ their fizz. The future
too doesn’t look so bubbly either, with demand expected to (5)___ for its 400
products in many of the 200 countries in which Coke operates. It seems the future
is not carbonated. CEO, Neville Isdell, gave several (6) ___ why the economic
forecasts had gone flat. One is the increased competition from its main (7) ___ in
the soda market, Pepsi, the world’s second largest beverage maker. Pepsi’s
water, Aquafina, and its sports energy drink, Gatorade, are market (8) ___ in the
US. Other factors for the slide include not focusing on health-conscious
consumers who (9) ___ mineral water or fruit juice to fizzy drinks, and an increase
in new products from other companies. Isdell plans to spend $350m to $400m
(10) ___ its main products – Coke, Fanta, Dr. Pepper and Sprite.
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