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35
9 Use the word given in capitals at the end of each line to form a word
that fits in the space in the same line.
German sports goods firm Adidas has bought US
rival Reebok in a (1) _____ takeover for $3.8 billion. FRIEND
The (2) _____ is seen as a serious challenge to MERGE
Nike’s (3) _____ in the sportswear world. Adidas DOMINANT
hopes to make inroads into the highly (4) _____ LUCRE
US market, which constitutes half of (5) _____ sporting GLOBE
goods sales. Adidas boss Herman Hainer said: “This
is a once-in-a-lifetime opportunity to combine two
of the most (6) _____ and well known companies RESPECT
in the worldwide sporting goods industry.”
Reebok CEO Paul Fireman considered Adidas as
a perfect partner. He said: “With Adidas, we are able
to offer an (7) _____ portfolio of global brands that ENHANCE
(8) _____ addresses the needs of today’s and tomorrow’s TRUE
(9) _____.… The two companies are expected to CONSUME
sign up famous (10) _____ stars to elevate their NATION
products. Adidas’s tie-up with David Beckham has
greatly enhanced the company’s worldwide profile.
WRITING
16 Write an essay (about 200 words) in answer to the following statement:
Advertising has an important role to play in modern life.
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