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UNIT 4
ADVERTISING IN THE MEDIA!
READING
1 Read the following advertisement and then choose the best answer (A,
B, C or D) to the questions 1-5.
You’re already well equipped to prevent crime
Everyone comes with their own built-in burglar alarm. It's called the sense of sight
and sound. Unfortunately, many of us go around with the alarm switched off. We
don't see the stranger loitering outside the house next door. We overlook the kids
trying the car doors.
We don't notice the sounds from the flat upstairs. (Weren't they supposed to be on
holiday?) The police can only do so much to prevent crime.
There never can be enough of them to guard every home in every town. So they
need your help in combating the burglars, the vandals, the car thieves. Not, of
course, by setting out to 'have a go' every rime you see something suspicious. It'll
always be the job of the police to arrest criminals. But by acting as a line of
communication between them and your community. For instance, you probably
know far more about your immediate neighbourhood than the police ever could. A
stranger in someone's garden would
probably be far more obvious to you than it would to even the local bobby.
Providing, of course, you were on the look-out. And that's the whole idea behind
the Neighbourhood Watch schemes now springing up around the country. To
create a spirit of watchfulness within a community, anything suspicious being
reported to the police.
It's early days yet, bur results so far are very encouraging. The crime figures are
already dropping in many of the areas running a scheme. And all due to people
like you.
(First Certificate for the revised exam Sue O’Connel, Longman)
1 The purpose of the advertisement is to
A warn people about the increasing risk of crime.
В encourage people to join the police force.
С advise people how to protect their homes from crime.
D explain how people can assist the police.
2 The advertisement points out that many people
A are not very keen to co-operate with the police.
В are not as observant as they could be.
С don't control their children properly.
D don't tell their neighbours about their holidays.
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