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3 One of the ways we could help prevent crime is to
A keep the alarm system in our home turned on.
В try to stop criminals from escaping.
С watch out for people behaving suspiciously.
D inform the police if we hear noises upstairs.
4 One disadvantage the police have is that they
A don't know local people personally.
В are too busy arresting criminals.
С know communities less well than residents do.
D can't see what's happening in people's gardens.
5 Results of the Neighbourhood Watch schemes suggest that
A they are already successful wherever they are run
B they are likely to be a success
C they are not successful in certain areas
D they are not popular with the police
2 For questions 1-5, you must choose which of the paragraphs A-F fits
into the numbered gaps in the following newspaper article. There is one
extra paragraph which does nit fit in any of the gaps.
HOW COMPANIES ADVERTISE
Advertising informs consumers about the existence and benefits of products
and services, and attempts to persuade them to buy them. The best form of
advertising is probably word-of-mouth advertising, which occurs when people tell
their friends about the benefits of products or services that they have purchased.
1
Although large companies could easily set up their own advertising
departments, write their own advertisements, and buy media space themselves,
they tend to use the services of large advertising agencies. These are likely to
have more resources, and more knowledge about all aspects of advertising and
advertising media than a single company.
2
The client company generally gives the advertising agency an agreed
budget; a statement of the objectives of the advertising campaign, known as a
brief; and an overall advertising strategy concerning the message to be
communicated to the target customers. The agency creates advertisements (the
word is often abbreviated to adverts or ads), and develops a media plan
specifying which media - newspapers, magazines, radio, television, cinema,
posters, mail, etc. - will be used and in which proportions. (On television and
radio, ads are often known as commercials.)
3
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