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3 Now think of the following questions.
· 1 What is the best kind of advertising?
· 2 Why do most companies use advertising agencies?
· 3 When a company hires an advertising agency, what are the roles of both
parties?
· 4 What is a media plan?
· 5 Why does advertising become ineffective after a certain point?
LISTENING
4 Listen once to the three radio commercials, which come from music-
based radio stations in London. What at are the products and services
being advertised?
5 Listen to the first commercial and for questions 1-5, complete the
missing information. You will hear the recording twice.
On Continental Airlines Business First, the ______cool you.
The First Class electronic sleeper seat with extra_________ and personal stereo
will calm you.
The _________ will collect you and take you to the airport, and another will meet
you in the USA.
All for __________ .
Be ___________ and collected.
1
2
3
4
5
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