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34
6 Listen to the second commercial. Number the lines in the correct order.
If only she’d read What Hi-Fi?, the magazine that takes all the worry and
guesswork out of buying home entertainment systems, from all-in-ones to
home cinema and hi-fi separates. What Hi-Fi?’s test results cover all aspects
of the market. What hi-fi magazine should you read? What Hi-Fi?
Hello, I’d like to buy a stereo, please.
A typical Horror story.
Certainly, madam. May I recommend the Shannon X-13 with quadruple bass
boost, magnum force…
VOCABULARY AND GRAMMAR
7 Find the terms in the text in activity 2 which mean the following.
1 free advertising, when satisfied customers recommend products to their friends
2 advertising during periods or seasons when sales are normally relatively poor
3 companies that handle advertising for clients
4 choosing to spend the same amount on advertising as one's competitors
5 the amount of money a company plans to spend in developing its advertising
and buying media time or space
6 the statement of objectives of an advertising campaign that a client works out
with an advertising agency
7 the fact that a certain amount of advertising is necessary to attract a prospective
customer's attention
8 a defined set of-customers whose needs a company plans to satisfy
9 the people who choose where to advertise, in order to reach the right customers
10 the advertising of a particular product or service during a particular period of
time
11 a contract with a company to produce its advertising
12 advertising that mentions a company's name but not specific products
8 Fill in the gaps in the following sentences.
1 Television and radio are examples of advertising________
A means B media C info
2 The statement of objectives of an ad-campaign that a client works out with an
ad-agency is known as_____________
A resume B contract C brief
3 Advertising is_____________ at a mass audience
A looking B aimed C target
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