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35
4 Effective paid promotion__________ sales
A increases B increase C decrease
5 Do ads have bad____________ on children
A pressure B condition C influence
6 TV and radio_____________ are the best way to promote the product.
A commercials B advertising C promoting
7 Advertising is known in business as_______________
A marketing mix B paid promotion C managing style
8 Companies that handle advertising for clients are______________
A ad agencies B ad services C enterprises
9 Advertising often____________ people to buy things they do not need
A make B convince C persuades
10 Advertising attempts to increase_______________ for the product
A customers B marketing C demand
11 In general, advertising works best when the demand for a product is________
A decreasing B increasing C designing
12 Some companies avoid advertising wares by using__________ method - they
simply match their competitors.
A comparative – parity B counter - cyclical C comparative
13 The most amount of money in advertising business is spent on...................
A sponsorship B TV commercials C radio commercials
14___________ plan how to perform advertising campaign
A ad agents B media planners C designers
15 Be cool, calm and_____________ with Continental Airlines Business Class 1.
A collected B taken C collecting
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