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37
Advertising has given us some of the most enduring images and phrases of our
age. Advertisements stimulate debate and sometimes controversy. They make us
laugh and they can reduce us to tears. They have a powerful effect on the human
consciousness because they are all around us, on television, radio, in cinemas,
newspapers and magazines.
Advertisements make us part with our money or pledge our allegiance. Ultimately,
advertising is about manipulating public opinion and getting a message across to
an audience so that they will behave in a particular way. Whether that involves
buying a particular brand of teabag or supporting a charity, effective
advertisements will ensure that we react in the required manner.
11 Choose the correct answer A, B or C.
1 I __________ like going to pop concerts when I was a teenager.
A used to B would C was used to
2 The country now known as Myanmar ________ be called Burma.
A did not used to B used to C was used to
3 My father didn’t know that we ___________ borrow the car when he was at
work.
A did not use to B would to C would
4 When I was a child, summers __________ be warmer and winters colder than
now.
A used to B could C would
5 When the weather was good, we ___________ walking in the hills every
weekend.
A would B got used to C used
6 The factory _________ be in the city center.
A would B used to C did not use
7 I _____________ like visiting dentist when I was young.
A was used to B would C did not used to
8 We _____________ play in the garden.
A would B used to C are getting used
9 I was happy when Sam left. He __________ talk about people behind their
backs.
A would B was able to C did not use to
10 Early passenger planes __________ hold more than 30 passengers.
A would B would not C could not
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