Английский язык. Лобакина Е.В - 16 стр.

                                            16
 COMMUNICATION CLOSE-UP AT                               GENERAL MILLS

Ex.1. Glossary. Read and memorise the words and expressions.

Consumer, n. [kən 'sju:mə] – потребитель
Handle, v. ['hændl] – перебирать; обходиться, обращаться с
Refund, n. ['rı:fand] – возмещение (расходов); возвращение (денег)
Consistent, adj. [kən 'sıstənt] – последовательный
Customize, v. [] – подгонять, удовлетворять требованиям заказчика
Compose (to be composed оf), v. [kəm 'pəuz] – составлять, состоять
Confer, v. [kən 'fə:] – обсуждать, совещаться
Guideline, n. ['gaıdlaın] – директива, руководящие указания; общий курс
Respondent, n. [rıs 'pondənt] – отвечающий
In the meantime, adv. ['mı:n 'taım] – тем временем, между тем

Ex.2. Complete the table.

                    ACTION                  PERSON                           THING
          consume                  consumer
            inquire                                                inquiry
           sponsor                  sponsor
            require                                              requirement
           respond                respondent
              use                                                   use
           employ                      /                         employment
          interview        interviewer / interviewee
                                   applicant                     application
           consult                                               consultation

Ex.3. Read and translate the text.

  “Dear Betty Crocker,” the letter began. “I’ve just moved to Leadville, Colorado. How
will the altitude affect my recipes?”
 “There was a whole box of recipes, but we helped with all of them,” recalls Irma
Cameron, manager of consumer relations for General Mills in Minneapolis. “We
searched our files, and when they weren’t enough, we went to our test kitchens to
check on things like whether to add more liquid.”
 Every year Irma’s department receives 200,000 consumer inquiries – by letter, by
phone, and even, on occasion, in person. Few require as much research as the one from
Leadville, but all receive the same careful attention. Nine people (out of a staff of 21)
handle inquiries about product and recipe performance – and incidentally field most of
the telephone calls that come in. A small group handles requests for refunds from
consumers who are dissatisfied with a product. And one person specializes handling
inquiries about TV programs sponsored by General Mills.