Английский язык. Лобакина Е.В - 8 стр.

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8
Ex. 1 Glossary. Read and memorise the following words and expressions:
Department, n. [dı 'pa:tmənt] – отдел
Purchase, v. ['pə:t∫ə s] – покупать
Merchandise, n. ['mə:t∫ə ndaız] – товары ; v. – торговать
Commercial, adj. [kə 'mə:∫ə l] – торговый, коммерческий
Sale, n. [seıl] – продажа, сбыт
Profit, n. ['profıt] – прибыль , доход
Decrease, v. [dı: 'krı:s] – уменьшать ( ся), убывать
Customer, n. ['kastəmə] – заказчик , покупатель; клиент
Discount, n. ['dıskaunt] – скидка
Management, n. ['mæ nıdзmənt] – управление; администрация
Ex.2. Vocabulary. Complete this table.
VERB
NOUN
ADJECTIVE
SHOP SHOPPER/SHOPPING SHOPPING
competition
expand
sell
promotional
financial
analysis
choose
various
buy
market
manage
inform
standard
Ex.3. Read and translate this text.
Most people have visited a department store. It is a large shop, divided into
departments, each of which sells different lines of goods. The departments are run by
managers, who are often called ‘buyers’, because their main duty is to purchase stock.
The most famous stores offer a variety of beautiful and expensive merchandise. When
you go into them, you find a world of luxury and elegant leaving. If you visit
Amsterdam, you can see the De Bijenkorf store. It is in Dam Square, right in the heart
of the city. The store has been in business for over 70 years. It is part of a chain of five
stores, which are located in major commercial centers.
The year 1976 was a turning point in the history of De Bijenkorf. At that time, the
future for the stores seemed uncertain. Sales were failing, profits decreasing and fewer
customers were bothering to make the journey through heavy traffic to shop in them. 
                                              8
Ex. 1 Glossary. Read and memorise the following words and expressions:

Department, n. [dı 'pa:tmənt] – отдел
Purchase, v. ['pə:t∫əs] – покупать
Merchandise, n. ['mə:t∫əndaız] – товары; v. – торговать
Commercial, adj. [kə 'mə:∫əl] – торговый, коммерческий
Sale, n. [seıl] – продажа, сбыт
Profit, n. ['profıt] – прибыль, доход
Decrease, v. [dı: 'krı:s] – уменьшать(ся), убывать
Customer, n. ['kastəmə] – заказчик, покупатель; клиент
Discount, n. ['dıskaunt] – скидка
Management, n. ['mænıdзmənt] – управление; администрация

Ex.2. Vocabulary. Complete this table.

             VERB                                NOUN                     ADJECTIVE
           SHOP                  SHOPPER/SHOPPING                     SHOPPING
                                     competition
           expand
             sell
                                                                      promotional
                                                                        financial
                                         analysis
           choose
                                                                        various
             buy
                                          market
           manage
           inform
                                         standard

Ex.3. Read and translate this text.

Most people have visited a department store. It is a large shop, divided into
departments, each of which sells different lines of goods. The departments are run by
managers, who are often called ‘buyers’, because their main duty is to purchase stock.
The most famous stores offer a variety of beautiful and expensive merchandise. When
you go into them, you find a world of luxury and elegant leaving. If you visit
Amsterdam, you can see the De Bijenkorf store. It is in Dam Square, right in the heart
of the city. The store has been in business for over 70 years. It is part of a chain of five
stores, which are located in major commercial centers.
 The year 1976 was a turning point in the history of De Bijenkorf. At that time, the
future for the stores seemed uncertain. Sales were failing, profits decreasing and fewer
customers were bothering to make the journey through heavy traffic to shop in them.

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