Английский язык. Лобакина Е.В - 10 стр.

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-       uncertain which section of the market they were aiming at
-       sales promotions
-       sales strategy
-       went up-market

6)      What kind of image did De Bijenkorf have (a) before 1976 and (b) after the
three-year study had been carried out?

Ex.5. Find factual mistakes and correct them.

1)      The departments are run by managers, who are called “sellers”, because their
main duty is to sell of stock.
2)      The De Bijenkorf store has been in business for over 170 years.
3)      The year 1976 was the turning point in the history of De Bijenkorf. It became
the sales leader among other stores.
4)      Though De Bijenkorf stores were facing strong competition from discount
houses, superstores and cash-and-carry business.
5)      The public had a clear idea of De Bijenkorf`s image.
6)      To improve the store’s financial situation the management made an opinion
poll.
7)      As a result of an opinion poll the management decided to start selling toys as
the most profitable goods.
8)      The management spent a lot of money on the expenditure of the range of
goods.
9)      The changes were made to attract a special kind of customer – some who liked
reasonable living.

Ex.6. Match the words and their definitions:

- merchandise                                      - sold at a reduced price
- income                                           - bringing profit or advantage
- cut-price goods                                  - goods for sale/promote sales
- sales promotions                                       - advertising or other activity
intended to
                                                     increase the sales of a product
- profitability                                    - money received over a certain
period



Ex.7. Discussion.

These are some different types of sales outlet:
1)     a department store
2)     a discount store