The secret of success. Мельник О.Г. - 14 стр.

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diamond market when diamonds are produced in so many different parts
of the world?
• Aren't the advertisements De Beers runs misleading to say the least?
And isn't it about time they admitted how common diamonds actually
are?
• How does De Beers plan to contain the recent flood of Russian
diamonds onto the market?
• Is there any truth in the rumour that De Beers has in the past
dumped surplus stocks of diamonds in the sea to keep prices up?
Asking tough questions
Isn't it true that. . . ?
How can you justify . . . ?
Do you deny . . . ?
Do you or do you not . . . ?
Please just answer the question...
Do you expect us to believe that...?
DE BEERS – Information
Re-read the article, Diamonds Are Forever. As a group prepare to
answer any questions the Press might ask. The following might be useful:
• The fact that there are many diamond deposits in the world does not
mean that the beautifully cut and polished gems people buy are not rare.
It's the processing of the diamonds that raises their value and price.
• In a free market economy you don't see anything wrong in running a
highly successful advertising campaign to promote the status-symbol
image of diamonds. Surely no one can be in any doubt that they are
beautiful and desirable gems. If the advertisements were at all dishonest,
the Advertising Standards Authority would have insisted they were
withdrawn.
• As a matter of fact, the retail market for diamonds is looking
buoyant at the moment and demand shows no sign of falling off. But
reports that Russia may flood the market are alarming.
• As the demand for industrial diamonds continues to decline, it may
be necessary to scale down production until stocks are sufficiently
reduced. But this is just good business.
• Remember that many Third World countries depend on De Beers'
expertise in the diamond industry to provide them with suitable outlets
3.Group Discussion
Work with a partner. Prepare to answer questions on the state of the
market you operate in and the current market position of the company
you work for.
My company My partner’s
company
Name of company
Product/Service
Approx. Size of world
market
Main customers
Approx. Market share
Main competitors
General market trend
Reasons for trend
Bill Gates Column
Here are some practical advice from one of the most successful
businessmen in the modern world
My Advice to Students: Education Counts
Hundreds of students send me e-mail each year asking for advice
about education. They want to know what to study, or whether it's Ok to
drop out of college since that's what I did. A smaller number of parents
send messages, often poignant, seeking guidance for their son or
daughter. "How can we steer our child toward success?"
My basic advice is simple and heartfelt: Get the best education
you can. Take advantage of high school and college.
Learn how to learn. It's true that I dropped: out of college to start
Microsoft, but I was at Harvard for three years before dropping out - and
I'd love to have the time to go back. As I've said before, nobody should
drop out of college, unless they believe they face the opportunity of a
lifetime. And even then they should reconsider.
Kathy Cridland, a sixth-grade teacher in Ohio, wrote to say, "Several
of my students claim that you never finished high school. Since you are a
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