ВУЗ:
Составители:
Рубрика:
длительные переговоры; подписать соглашение; совместное
предприятие; ввести закон; торжественное открытие; насытить
рынок; рабочая сила.
3. Study the following expressions connected with the state of the
market and match them with the definitions given below. There are
synonyms!
to be squeezed of
to be buoyant
to collapse
to dry up
to break into to grow
to suffer
to enter
to depress
to shrink
to flood
to be pushed of
to penetrate
n) to saturate
1. start competing in the market
2. he prevented from competing
3. the market is bigger than it used to be
4. the market is smaller than it used to be
5. the market is in a good state
6. the market is in a bad state
7. supply exceeds demand
8. describes a sudden process
9. describes a gradual process
4.Now complete the following presentation extract.
The US market was fairly 1. ...........when we finally managed to 2.
............it three years ago, even though it was largely 3. ............ by two or
three big American players. And over the next two years both the market
itself and our market share 4. ......... .. significantly. Since then, as you
know, much cheaper products from East Asia of almost equal quality to
our own have 5. ............ the market. At first time main threat came from
Korea, but now it looks as though Taiwan is set to 6. ............ the market
too. I'm sure I do not need to tell you that if tills trend continues the US
market will become completely 7. ............ and may even 8. ............
altogether. I'm afraid the picture in Western Europe is not much better.
European trade disputes have further 9. ............ a market which was
already 10. ............ from the effects of the recession. he one piece of
good news, however, is that going into Central Europe turned out to be
What Makes a Good Manager?
There isn't a magic formula for good management, of course, but
if you're a manager perhaps these rips will help you be more effective.
1. Choose a field thoughtfully. Make it one yon enjoy. It's hard to
be productive without genuine enthusiasm. This is true whether you're a
manager or employee.
2. Hire carefully and be willing to fire. You need a strong team,
because a mediocre team gives mediocre results, no matter how well
managed it is.
One common mistake is holding onto somebody who doesn't
quite measure up. It's easy to keep this person on the job because he's not
terrible at what he does. But a good manager will replace him or move
him to a set of responsibilities where he can succeed unambiguously.
3. Create a productive environment. This is a particular challenge
because it requires different approaches depending on the context.
Sometimes you maximize productivity by giving everybody his
or her own office. Sometimes you achieve it by moving everybody into
open space. Sometimes you use financial incentives to stimulate
productivity. A combination of approaches is usually required.
One element that almost always increases productivity is pro-
viding an information system that empowers employees.
When 1 was building Microsoft. I set out to create an environ-
ment where software developers could thrive. I wanted a company where
engineers liked to work. t wanted to create a culture that encouraged them
to work together, share ideas and remain highly motivated. If I hadn't
been a software engineer myself, there's no way I could have achieved
my goal.
4. Define success. Make it clear to your employees what con-
stitutes success and how they should measure their achievements.
Goals must be realistic. Project schedules, for example, must be
set by the people who do the work. People will accept a "bottoms-up"
deadline they helped set but they'll be cynical about a schedule imposed
from the top that doesn't map to reality. Unachievable goals undermine an
organization.
At my company, in addition to regular team meetings and one-
on-one sessions between managers and employees, we use mass
gatherings periodically and e-mail routinely to communicate what we
expect from employees.
5. To be a good manager, you have to like people and be good at
6 31
Страницы
- « первая
- ‹ предыдущая
- …
- 6
- 7
- 8
- 9
- 10
- …
- следующая ›
- последняя »
