Английский язык для аспирантов и соискателей. Минакова Т.В. - 57 стр.

                           Getting the Measure of Your Business
     This book provides directors, managers and consultants of manufacturing
companies with simple but effective tools to help design and implement performance
measurement systems, such as the Balanced Scorecard.
     These tools and techniques have been developed over many years and honed
through application in companies such as Roll-Royce Aerospace and Federal Mogul.
The techniques are appropriate to any manufacturing company employing fifty
people or more. A CD included with the book provides much supporting material.
This book also forms part of a three volume set covering business strategy,
performance, and competencies.
     - Step-by-step guide to developing and implementing strategy for manufacturing
organizations
     - Developed by the Cambridge Institute for Manufacturing with major industrial
clients
     - Part of three volume set covering business strategy, performance and
competencies
     Contents: Part I Process Overview: 1 What is performance and why measure it?;
2 What does a performance measurement system include?; 3 The process of
performance measurement system design; 4 Summary of phase 1 of the procedure; 5
Summary of phase 2 of the procedure; 6 Participation; 7 Internal participation; 8
External participation; 9 Process and project management; 10 Launching the process;
11 Further reading; Part II Selecting a Facilitator: 12 Launching the process; 13 The
workbook; 14 What are our main customer-product groups? 15 What are our business
objectives? 16 Are we achieving our business objectives?; 17 Have we chosen the
right measures?; 18 Using our measures to manage the business; 19 What can we use
to drive performance towards our objectives?; 20 Which performance drivers are the
most important?; 21 How do we know these drivers are working?; 22 Have we
chosen the right measures for the drivers?; 23 Using these measures to drive business
performance.
     Subject areas: management, business, industry.
     Market: professionals, academic researchers.
                                                     Cambridge University Press, 2002

     4.3.2 Answer the following questions about the book and review given above

      1 What is the title of the book under review? 2 Who edited the book? 3 When
and where was the book published? 4 Who is the book written for? What is the
purpose of the book? 6 Judging from the review the book acquaints us with the
effective tools to help design and implement performance measurement systems,
doesn't it? 7 Does the book contain any introductory part? 8 What subjects are
included? 9 The reviewer enumerated the subjects dealt with in book. What are the
last two included? 10 Which of these subjects are you well acquainted with? 11 In
what country do almost all the contributors live and work? 12 Can you tell us how
many parts does the book consist of? 13 What provides much supporting material? 14
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