ВУЗ:
Составители:
Рубрика:
Table 3.2. Examples of research ideas and their derived focus
research questions
Research idea General focus research question
Job recruitment via the Internet How effective is recruiting for the
new staff via the Internet in com-
parison with traditional methods?
Advertising and share prices How does the running of a TV ad-
vertising campaign designed to
boost the image of a company affect
its share price?
The use of aromas as a marketing
device
In what ways does the use of spe-
cific aromas in supermarkets affect
buyer behaviour?
The future of trade unions What are the strategies that trade
unions should adopt to ensure their
future viability?
6. General focus research questions may be used as a base from which you write a set of research objectives. Ob-
jectives are more generally acceptable to the research community as evidence of the researcher’s clear sense of purpose
and direction. Research objectives require more rigorous thinking, which derives from the use of more formal language.
Table 3.3. summarizes the objectives of some research conducted by one of our postgraduates
Table 3.3. Formulating research questions as research objectives
Research question Research objective
1. Why have organizations
introduced team briefing?
1. To identify organisations’ objectives for
team briefing schemes
2. How can the effectiveness
of team briefing schemes be
measured?
2. To establish suitable effectiveness criteria
for team briefing schemes
3. Has team briefing been
effective?
3 To describe the extent to which the effec-
tiveness criteria for team briefing have been
met
4. How can the effectiveness
of team briefing be ex-
plained?
4a. To determine the factors associated with
the effectiveness criteria fir team briefing
being met.
4b. To estimate whether some of those fac-
tors are more influential than other factors
5. Can the explanation be
generalized?
5. To develop an explanatory theory that
associates certain factors with the effective-
ness of team briefing schemes
7. Unlike ‘what’ questions, ‘why’ questions go beyond descriptions and require analysis. They look for explana-
tions, relationships, comparisons, predictions, generalizations and theories. It is a shot step from the ‘why’ research
question to the testing of an existing theory in a new situation or the development of your own theory. This may be ex-
pressed as a hypothesis that is to be tested or the eventual answer to your research question may be the development or
amendment of a theory. Although intelligence gathering (or it is often called descriptive research) will play a part in
your research, it is unlikely to be enough. You should be seeking to explain phenomena, to analyse relationships, to
compare what is going on in different research settings, to predict outcomes and to generalize; then you will be working
at the theoretical level. This is a necessary requirement for most assessed research projects.
8. Writing a research proposal is a crucial part of the research process. If you are applying for research funding, or
if your proposal is going before an academic research committee, then you will know that you will need to put a great
deal of time into the preparation of your proposal. However, even if the official need for a proposal is not so vital it is
still a process that will repay very careful attention.
Writing a research proposal helps you to organize your ideas, and can be thought of as a contract between you and
the reader.
The content of the research proposal should tell the reader what you want to do, why you want to do it, what you
are trying to achieve, and how you to plan to achieve it. Therefore the structure of the research proposal includes: title,
background, research question(s) and objectives, method, timescale, resources and references.
Страницы
- « первая
- ‹ предыдущая
- …
- 19
- 20
- 21
- 22
- 23
- …
- следующая ›
- последняя »
