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bedding of quality into Zarlink, Swindon. This would enable him to make a valuable contribution to the well-being of
Zarlink and pass his MBA!
11. Answer the questions:
1.Which type(s) of research strategy is Mick employing?
2. In what other ways could Mick have used the literature to refine his research question?
3. In what other ways might Mick have achieved his research aim?
4. What are the benefits of using multiple methods of data collection?
5. What threats to validity are inherent in the research design, and how may these be overcome?
PROGRESSING YOUR RESEARCH PROJECT
Deciding on your research design
• Return to your research question(s) and objectives. Decide on whether you intend to pursue a deductive (your theory
will be tested by observation) or an inductive (the collection of your data will be followed by the development of theory) ap-
proach. Explain clearly why you have decided on the approach chosen.
• Decide which of the research strategies is most appropriate for your research question(s) and objectives. Look
at studies in the literature that are similar to your own. Which strategies have been used? What explanations do the re-
searchers give for their choice of strategy?
• Prepare notes on the constraints under which your research is being conducted. Do they, for example, preclude
the pursuit of longitudinal research?
• How may you combine different research methods in your study? Make notes on the advantages such a multi-
method approach would bring.
• List all the threats to reliability and validity contained in your research design.
SELF-CHECK QUESTIONS
1. What are the key assumptions of the positivist, interpretivist and realist research philosophies?
2. What do deductive and inductive approaches differ in?
3. What is a research strategy?
4. What are the main research strategies?
5. Which of the strategies are associated with deductive approach?
5. What are the benefits of adopting a multi-method approach?
6. What factors determine the choice of longitudinal study?
7. Why should you take care that your results are valid and reliable?
GLOSSARY
applicable a. применимый, подходящий, пригодный
authoritative a. влиятельный, авторитетный; надёжный, властный
cater v. обеспечивать, обслуживать, угождать
constraint n. ограничение, ограничивающее условие
cross-sectional a. поперечно-рассечённый, поперечный
deduce v. выводить, сделать вывод, прийти к заключению
emanate v. происходить, исходить, истекать
embark v. начинать, приступать
emergence n. выход; появление
evidence n.
признак, симптом; факты, данные; доказательство,
подтверждение, свидетельство
exploratory a. исследующий; исследовательский
external adj. внешний, наружный, поверхностный
facilitate v. облегчать, содействовать, способствовать, помогать
feature v. являться характерной чертой, отличительным при-
знаком; отличать, характеризовать
frame v. создавать, вырабатывать, составлять
incidence n. сфера действия, охват, степень; процент, доля
inquiry n. исследование, изучение
longitudinal a. продольный
misleading a. вводящий в заблуждение, обманчивый
multiple a. разнообразный, разнородный; многочисленный
owe v. быть обязанным, приписывать (открытие и т.д.)
perceptible a. заметный, ощутимый, понятный, постижимый
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