Go for your Business English. Новосельцева Н.Н - 36 стр.

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3. The company’s annual turnover / annual turnaround is over £2,000,000.
4. The budget / expenditure for this project is £12,000. We really mustn’t go over
that.
5. This month’s sales figures / sales numbers are a lot better but the year to date
still doesn’t look very good.
6. We have set ourselves more realistic sales targets / sales goals this year and
we’re on course to reach the target for the year by the end of November.
7. We’ve had a 7% increase / addition in sales so far this year.
8. Sales are up but costs are up too, so the bottom figure / bottom line is
disappointing.
The bottom line (in a set of company accounts) is the final profit or loss. “What’s
the bottom line?” is an idiom meaning, “Tell me what the overall result will be
without going into the details.”
7 Trends.
When numbers change, we usually talk about a rise or fall with an adjective to
describe the change. For example, “We anticipate a slight rise in costs.” Match
the adjectives with the definitions:
1. a slight fall a. very quickly
2. a steady rise b. large and sudden
3. a sharp drop c. changing slowly
4. a dramatic fall d. small
5. a marginal increase e. extremely small
3
Advertising
The language of advertising.
Here are some methods used in persuasive advertising. Read them. Decide which
appeal to you and which don’t. Think of an example for each type from your
country.
Persuasive advertising.
1. Repetition. The simplest kind of advertising. A slogan is repeated so often
that we begin to associate a brand name with a particular product or
service.
2. Endorsement. A popular personality is used in the advertisement.
My yearnings exceed my earnings.
Buy Now!

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