Go for your Business English. Новосельцева Н.Н - 38 стр.

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3. Packaging
How would you package and present it? In a bottle, a can, a jar, a plastic
tube? What shape? How could you make it look different?
4. Name
What would be a good name for it?
5. Consumers
Who do you think would buy it? What age group?
6. Price
How much do you think it should cost?
7. The promotional offer
What sort of special offer might you start with?
8. Advertising
How and where would you advertise it? What sort of advertising image
would you give it? What words would you use to describe it?
4
Money
1 Use the following words in the text below:
notes coins credit card currency cash cheque
The less money you carry around with you, the better. I usually have about £40
in (1) … in my wallet and a couple of pounds in (2) ... . in my pocket. I pay (3)
... for things which cost under £10, but for anything over that I use my (4) ... .
I only use my (5) ... book to pay bills. When I go on holiday, I carry all my
foreign (6) ... in a ... round my waist under my trousers!
In the United States notes are called bills. The American spelling of cheque is
check. We say pay cash but pay by cheque or pay by credit card.
2 Situations.
Complete the following dialogues with the words below:
credit card cash change cheque
1. Um, I think £25 is a bit expensive.
>Well, there’s 10% off if you pay ... .
2. We still haven’t paid the telephone bill.
> Don’t worry, I put a … in the post last night.
3. Can I pay by ...?
> Yes, we take Visa and MasterCard.
4. Have you got any …? I’ve only got a twenty-pound note.
> Yes, I think I’ve got some pound coins.
Money can buy you anything but happiness
and can take you anywhere but heaven!

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