Business writing (деловое письмо). Палагина С.С. - 91 стр.

     A second pattern for memos is time sequence, or narration; here, events are
followed through from first to most recent. In too many instances, this pattern is used
merely because it is an easy way out for the writer. On the other hand, it offers a very
logical way of presenting material when you are asked to “give me some background
material on why we located our branch office at Centervile two years ago” or to “ list
the points covered in that sales conference yesterday.”
     A third pattern develops the logical connection between cause and effect.
Sometimes the effect is known and the memo writer is asked to present an analysis of
what produced it when he or she is requested to send the boss a memo on why our
sales fell off last month in the Los Angeles office. Sometimes the cause is known and
the possible effect or effects must be inferred, as when one is asked to submit a memo
on “how much salary expence was saved by our introducing bookkeeping software.”
     In addition to the overall pattern, the memo writer can help the reader by
breaking material up into small units with appropriate headings. This practice is
particularly helpful in long memos. In shorter memos, the writer should list items
which can logically be grouped together, taking care that the items in the list are
given in parallel form.

      6.6 Example of Short Memorandums

     6.6.1 Memorandum Giving Information

     This memo will remind you that we agreed in our last management meeting to
extend our discussions for three additional sessions. We have now scheduded these as
follows:

     March 27 – Speaker: Professor Ernest Dale, Columbia University
                 Subject: “Organization”
     April 24 – Speaker: Mr. Arch Potter, Reed, Barton, and Stow, Inc.
                 Subject: “Management Compensation”
     May 21 – Speaker: Mr. Karl Rudolph, Doane and Smith
                 Subject: “Financial Structure and Interpretation”
     All sessions will start at 9:30 a.m. in Conference Room C. if you cannot attend
any of these meetings, please let me know before March 20.

      6.6.2 Memorandum Giving Policy and Procedure

     As you know, the Company has designated certain organisations in which we
will pay one – half the membership fees. To assure uniform procedure in all
departments, we request that you follow these instructions:

    1) Each employee wishing to join or renew membership in such an organization
should first obtain the approval of his or her department head;



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