Методические указания для студентов специальности "Журналистика" (английский язык). Палагина С.С - 14 стр.

or simply editor. The editor in chief must have a thorough knowledge of all phases of
newspaper work and know to deal with people well.
      A managing editor helps the editor in chief direct the members of the editorial
staff. Under the managing editor are assistant managing editors and news editors.
Other editors are responsible for news in certain areas. For example, most large
dailies have a city editor, a suburban editor, and a foreign editor. The various sections
and departments of the paper, such as the sports, arts, and financial sections, also
have an editor of their own. Each editor supervises a staff of reporters, writers, and
other workers. Some editors, such as the sports and financial editors, may write a
daily column in addition to their supervisory duties.
      The editor in chief directs a staff of editorial writers, as well as the news staff. In
many cases, the publisher helps to guide these writers. Thus, a newspaper’s editorials
often express the views of the publisher. Metropolitan dailies also employ special
columnists to write columns of humour, advice, or general information.
      Large newspapers provide special facilities to assist the editorial staff. For
example, a library keeps copies of past stories and pictures as well as such resources
as almanacs and encyclopedias. In addition, artists and photographers need special
facilities to do their work. A newspaper must also have a photo lab where pictures
can be processed speedily.
      The business department tries to ensure that the paper makes a profit. A business
manager heads the department with the help of an advertising manager, a circulation
manager, and a promotion manager. The advertising manager directs a staff that sells
advertising space to shops, manufacturers, and other businesses as well as classified
ads to individuals and firs. The circulation manager supervises the distribution of the
newspaper by carriers, newsstands, and mail. The promotion manager develops ways
of drawing attention to the paper to attract new readers and new advertisers. The
business department also has accountants and bookkeepers to handle the financial
records.
      The mechanical department prints the newspaper. A production manager directs
the department’s operations. Some workers set the type, and others arrange the
stories, photographs, and advertising to make up the pages. Still other workers
produce the printing plates from which the newspaper is printed. The printing-press
operators lock the plates on the presses and print the papers. Mailroom personnel
assemble the papers and turn them over to the circulation department.

      5.1.1 Look through the text and answer the following questions:

      How many people do small and middle-sized weeklies employ?
      Whom is the staff of a large metropolitan daily headed by?
      What is the editorial department responsible for?
      What is the business department responsible for?
      What is the mechanical department responsible for?
      How can the top manager in the editorial department be called? What must he
do?
      What are the duties of a managing editor?
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