Методические указания для студентов специальности "Журналистика" (английский язык). Палагина С.С - 29 стр.

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Unit 5
10 Supplement
10.1 Text. Recommendations on Newspaper Design
Read through the text attentively. Which of the fonts is more appropriate for
writing headlines, advertisements, editorials, body of the article, etc.
Give your opinion in written form. Use the following expressions:
I think, I believe (consider), In my opinion, As I see it, Besides.
It's useful to have some knowledge of fonts.
There are some samples of fonts:
Я
1.Baltica(serif type)
2.Academy(serif type)
3.Courier(serif type)
4.Arial (non-serif type)
1.Choose one definite font for your major text. The research that has been
conducted in the US shows that a human eye perceives fonts of serif type more
easily. The human eye and the brain detect and identify a beautiful serif type font
more easily, hence there's less eye fatique.
The main task of those responsible for printing is to make texts readable.
2.Choose font-size that doesn't lead to the eye-fatique. On the one hand a small
size helps place and arrange more printing matter per page (font size 8) but on the
other hand this size font may lead to the eye fatique and cause headaches. Irritation
on the part of a reader may cause his/her unwillingness to buy your paper. It's
advisable to use font size 9-9,5.
3.Choose the best possible ink for printing. If ink doesn't show all the details of
a serif type font the text is hard to read. It's more sensible to choose NT Harmonica if
your ink quality leaves much to be desired.
4.Choose different fonts for your major text and for advertisements.
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     Unit 5

     10 Supplement

     10.1 Text. Recommendations on Newspaper Design

     Read through the text attentively. Which of the fonts is more appropriate for
writing headlines, advertisements, editorials, body of the article, etc.
     Give your opinion in written form. Use the following expressions:
     I think, I believe (consider), In my opinion, As I see it, Besides.
      It's useful to have some knowledge of fonts.
     There are some samples of fonts:



            Я
     1.Baltica(serif type)
     2.Academy(serif type)
     3.Courier(serif type)
     4.Arial (non-serif type)

     1.Choose one definite font for your major text. The research that has been
conducted in the US shows that a human eye perceives fonts of serif type more
easily. The human eye and the brain detect and identify a beautiful serif type font
more easily, hence there's less eye fatique.
     The main task of those responsible for printing is to make texts readable.

     2.Choose font-size that doesn't lead to the eye-fatique. On the one hand a small
size helps place and arrange more printing matter per page (font size 8) but on the
other hand this size font may lead to the eye fatique and cause headaches. Irritation
on the part of a reader may cause his/her unwillingness to buy your paper. It's
advisable to use font size 9-9,5.

      3.Choose the best possible ink for printing. If ink doesn't show all the details of
a serif type font the text is hard to read. It's more sensible to choose NT Harmonica if
your ink quality leaves much to be desired.

     4.Choose different fonts for your major text and for advertisements.




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