Методические указания для студентов специальности "Журналистика" (английский язык). Палагина С.С - 30 стр.

     5.Choose the best possible intervals between lines. Experiment with intervals on
your computer-do your best to find the most attractive variant. Avoid large intervals
in short articles and small intervals in long articles.

     6.Choose the optimal column width.
     The optical width of the column for the main text shouldn't be less than 5cm.(12
cicero). It's difficult to read narrower columns. On the other hand, columns with
width of 12cm.(25 cicero) are also hard to read.

     Your paper may look more attractive if you thoroughly work out its inner
architecture-every minute detail should be taken into account if your paper is
compiled in the printing plant. Balanced and neat arrangement of all details will be a
sure proof of your professionalism.
     If you use your computer for compiling a paper then its inner architecture may
be built much easier. Use only high quality photos, though, of course, there are
situations when it's better to have a poor quality picture than no picture at all. Pictures
showing people in action appeal to readers more than static picture. A beautiful
picture may be enlarged and become the focus of the front page.
     Use information graphics.
     Information graphics includes maps, diagrams, charts, tables. It is as important
as a photograph. Each of the devices mentioned above makes the text more
informative and visually attractive as it adds to the perception of the content.
Summary:
     Experts on contemporary newspaper design believe that a high quality
newspaper design is a neat and deliberate union of the text and visual elements (fonts,
photographs, coloured illustrations, information graphics and white spaces).


     10.2 Text. English Headlines

     Headline writers try to catch the readers eye by using as few words as possible.
The language headlines use is, consequently, unusual in a number of ways.
     • Grammar words like articles or auxiliary verbs are often left out, e.g.
                            Early Cut Forecast in Interest Rates
     • A simple form of the verb is used, e.g.
                               Queen Opens Hospital Today
     • The infinitive is used to express the fact that something is going to happen in
        the future, e.g.
                                  President to Visit Mine

     Newspaper headlines use a lot of distinctive vocabulary. They prefer words that
are usually shorter and generally sound more dramatic than ordinary English words.
The words marked can be used either as nouns or verbs.


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