Grammar, Vocabulary and All That. Плужникова Ю.А. - 118 стр.

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118
as a dip in the sea grew a into a success-
ful water sports business, which then
went on to win a place for itself in the
particularly in Europe.
3
The firm then found itself under threat
from cheaper imports. According to Jane
Nye, daughter of the founder of the
company, the competition forced them to
lower their prices and highlighted the
difficulties of a small manufacturing
company whose products are easily
copied. The company was forced to
release half its 50-strong workforce. “It
was a serious blow as we had been
growing. We were successful and then
that came along,” Mrs Nye explained.
4
“It was agreed that we needed to move
into the area of safety products for the
diving industry,” she said. The company
used its knowledge of the world of diving
to find markets where there was little
competition. “The point about products in
the safety and survival markets is that
they are covered by regulations. Many
companies do not have the quality system
that would satisfy these.”
5
In order to reach this specialist market,
the company established a new
department in 1979, to produce safety
equipment. It won contracts to supply
large organisations with emergency
6
The long development process meant
working closely with an institute of
Health and Safety, and an institute of
Naval Medicine as well as leading
scientists in the field. “You`re talking
about products that involve people so
you have medical regulations and all
kinds of procedures to go through in
order to be able to develop products
and do manned testing – all of that is a
very lengthy and costly process,” Mrs
Nye said.
7
Throughout, she has been
determined to get the most from the
workforce. The lines of communication
within the company match its size.
“Everyone can talk to me; it`s not as if
the management is remote from the
people who are working here – we are
a unit that works together and the
managers are all very accessible,” Mrs
Nye said.
8
Now, with further growth in its
sights, the group plans to take on extra
staff but does not plan for a workforce
of more than 75. “We have
concentrated on equipping people in

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