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1
The shows – Milan, London, and Paris
– are over for another season. Fashion
journalists can put down their notebooks
with a sigh of relief, and buyers can
return to their officers. For the designers,
there is hardly time to congratulate
themselves or lick their wounds before
the whole business starts all over again.
In just four months they must have their
next collection of clothes ready for the
March shows.
2
Over the next few months, designers
and their creative teams will work
together to create a spectacle that
will hopefully fire the imagination of
the fashion journalists and wake up the
buyers. If the show`s a failure and no-
one wants to buy, the designer could
out of work. There`s more than models`
bad moods to worry about – show-time
is nerve-racking for everyone involved,
from the designers to the wardrobe
people.
3
Designer Paul Frith describes night-
mares of working on a show. ‘It can be
pure madness backstage. That`s the
only time I ever wonder why I`m doing
it. It just becomes chaos. There`s just so
much to think about. I spend the whole
time in a state of high anxiety. But when
it`s finished, I just can`t wait for the next
one. The shows are the reason I do what I
do and I get a real thrill out of them.’
4
Paul Frith`s last collection was well
received. But after taking a short break, it
was not long before he began to think
about his next collection. Designers work
a year ahead, so right now they`ll be
working on collection that will be in the
shops this time next year. However,
inspiration is not a thing that can be
turned on and off whenever you like, and
though designers work to tight schedules,
the designer starts to work with a
stylist. Together they decide on how
the collection is going to be presented
at the shows. This involves deciding
what hats, bags, belts, etc. should be
used, and the hiring of the creative
team – choreographers, producer, hair-
stylist and make-up artist. The more
money the designer has, the more
experts he or she can employ to create a
successful show.
7
About a month ago before the show
is due to take place, the stylist will
begin to visit modeling agencies.
Getting models with the right look is
extremely difficult if the budget is
tight. Fashion shows have a reputation
for being badly paid, and often models
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