Reading and understanding newspapers. Пыж А.М. - 19 стр.

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used on radio and TV newscasts because it enables the broadcaster/anchorperson
to give the facts concisely in the brief time allocated.
To develop the technique of writing summery of inverted pyramid leads,
you can pretend that only 50 words have been allocated for the entire story.
Those 50 words must summarize the vital points, since the reader will get no
additional information.
This is the beginning of the very first piece of information posted by CNN
on September 11, 2001, which may serve as an example.
Terror attacks hit U.S.
NEW YORK (CNN) – Terrorists struck the United States Tuesday
morning in harrowing, widespread attacks that included at least three
commercial jet crashes into significant buildings.
In the first attack, a plane hits a north tower of the World Trade Center in
Manhattan shortly before 9 a.m., followed by another plane into the second
tower about 20 minutes later. Both towers later collapse. […]
The Style of the News Story. You get at least three chances to
understand most news stories
Most news stories have a very clear style. They give the main points at the
top in the headline and the lead paragraph(s). The body of the story then adds
details, statements and comments from people involved in the story, plus any
background the writer feels is necessary. This means you get at least three
chances to understand the main points of the story. We say “at least” because
some stories have accompanying pictures and
captions (text explaining the
pictures) as well. Each of the three main parts of the news story (the headline,
lead and body) has its own distinctive style and content.
II. Headlines
The purpose of a headline is to summarize the news content of an article
in a few words. The headline should report the topic and perhaps the main fact,
accurately. It should also present the information in an interesting way so that
the reader is encouraged to read the article itself. The kinds of news that appeal
to readers of one newspaper may differ widely from those of a competitor. But
all headlines include one or more of the following elements that attract a
reader’s interest: newness or unusualness, personal relevance or consequences,
and emotions.
Sometimes one headline is not enough to summarize the important
information, so a second headline, in smaller letters, is added below the first. It’s
called subheadline.

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