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37
WRITING
1. Style is extremely important in writing. The text on page 33 covers
different activity holidays and could have been written as a series of
isolated paragraphs. However, the writer has linked the information
so that it reads as one continuous piece of text. Look at these cohesive
devices, which have been used at the beginning of paragraphs. Iden-
tify the information in the text that they refer to.
• Many embarking on such a venture for the first time… (3)
• Less physically demanding, but nevertheless a holiday with a se-
rious work focus, … (7)
• You may prefer to avoid physical work of all kinds … (8)
• The Young Esperantists is another non-profit-making organiza-
tion … (11)
2. Now match these paragraph openings to the descriptions in a-d below
• With the busy lives many people live … (2)
• For almost any trip, you will need … (4)
• The Brathay exploration group organizes expeditions all over the
world. (9)
• Also on offer … (10)
a
b
focusing on a specific
topic
adding context and colour
c
d
linking with the previous para-
graph
making a general statement
3. Write about the sort of activity holiday that appeals to you (maximum
15 sentences). Use some of the expressions in ex. 5 (Speaking
Through Reading Section) and remember to use cohesive devices
given above to link your own writing.
38
ADDITIONAL READING
Recently there have appeared some new trends in travelling, such as bal-
loon trips, ecological tourism, even space trips. Read the texts and ex-
press your opinion on some of these trends summarising the information
in 15–20 sentences.
A
It’s eco-logical
Planning an eco-friendly holiday can be a minefield for the well-meaning
traveller, says Steve Watkins. But help is now at hand.
If there were awards for tourism phrases that have been hijacked, di-
luted and misused then ‘ecotourism’ would earn top prize. The term first
surfaced in the early 1980s reflecting a surge in environmental awareness
and a realisation by tour operators that many travellers wanted to believe
their presence abroad would not have a negative impact. It rapidly became
the hottest marketing tag a holiday could carry.
These days the ecotourism label is used to cover anything from a
two-week tour living with remote Indonesian tribes, to a one-hour motor-
boat trip through an Australian gorge. In fact, any tour that involves cul-
tural interaction, natural beauty spots, wildlife or a dash of soft adventure is
likely to be included in the overflowing ecotourism folder. There is no
doubt the original motives behind the movement were honourable attempts
to provide a way for those who cared to make informed choices, but the
lack of regulations and a standard industry definition left many travellers
lost in an ecotourism jungle.
It is easier to understand why the ecotourism market has become so
overcrowded when we look at its wider role in the world economy. Accord-
ing to World Tourism Organization figures, ecotourism is worth US$20
billion a year and makes up one-fifth of all international tourism. Add to
this an annual growth rate of around five per cent and the pressure for
many operators, both in developed and developing countries, to jump on
the accelerating bandwagon is compelling. Without any widely recognized
accreditation system, the consumer has been left to investigate the creden-
tials of an operator themselves. This is a time-consuming process and many
travellers usually take an operator’s claims at face value, only adding to the
proliferation of fake ecotours.
WRITING ADDITIONAL READING 1. Style is extremely important in writing. The text on page 33 covers Recently there have appeared some new trends in travelling, such as bal- different activity holidays and could have been written as a series of loon trips, ecological tourism, even space trips. Read the texts and ex- isolated paragraphs. However, the writer has linked the information press your opinion on some of these trends summarising the information so that it reads as one continuous piece of text. Look at these cohesive in 15–20 sentences. devices, which have been used at the beginning of paragraphs. Iden- tify the information in the text that they refer to. A • Many embarking on such a venture for the first time… (3) It’s eco-logical • Less physically demanding, but nevertheless a holiday with a se- rious work focus, … (7) Planning an eco-friendly holiday can be a minefield for the well-meaning • You may prefer to avoid physical work of all kinds … (8) traveller, says Steve Watkins. But help is now at hand. • The Young Esperantists is another non-profit-making organiza- If there were awards for tourism phrases that have been hijacked, di- tion … (11) luted and misused then ‘ecotourism’ would earn top prize. The term first surfaced in the early 1980s reflecting a surge in environmental awareness 2. Now match these paragraph openings to the descriptions in a-d below and a realisation by tour operators that many travellers wanted to believe their presence abroad would not have a negative impact. It rapidly became • With the busy lives many people live … (2) the hottest marketing tag a holiday could carry. • For almost any trip, you will need … (4) These days the ecotourism label is used to cover anything from a • The Brathay exploration group organizes expeditions all over the two-week tour living with remote Indonesian tribes, to a one-hour motor- world. (9) boat trip through an Australian gorge. In fact, any tour that involves cul- • Also on offer … (10) tural interaction, natural beauty spots, wildlife or a dash of soft adventure is likely to be included in the overflowing ecotourism folder. There is no a focusing on a specific c linking with the previous para- doubt the original motives behind the movement were honourable attempts topic graph to provide a way for those who cared to make informed choices, but the b adding context and colour d making a general statement lack of regulations and a standard industry definition left many travellers lost in an ecotourism jungle. It is easier to understand why the ecotourism market has become so 3. Write about the sort of activity holiday that appeals to you (maximum overcrowded when we look at its wider role in the world economy. Accord- 15 sentences). Use some of the expressions in ex. 5 (Speaking ing to World Tourism Organization figures, ecotourism is worth US$20 Through Reading Section) and remember to use cohesive devices billion a year and makes up one-fifth of all international tourism. Add to given above to link your own writing. this an annual growth rate of around five per cent and the pressure for many operators, both in developed and developing countries, to jump on the accelerating bandwagon is compelling. Without any widely recognized accreditation system, the consumer has been left to investigate the creden- tials of an operator themselves. This is a time-consuming process and many travellers usually take an operator’s claims at face value, only adding to the proliferation of fake ecotours. 37 38
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