Учебно-методическое пособие по развитию навыков профессионального общения. В двух частях Ч.2: Marketing. Руденко Т.П. - 23 стр.

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45
INFORMATION TRANSFER
Changing patterns of business orientation, 1700 to present.
P e r i o d O r i e n t a t i o n
→
Customers
→→
Customers
→→→
Customers
↓
↓
↑__________↑________↑_______ Feedback ←
Figure 1
I. Scan Fig. 1 to answer these questions.
1. What category of business orientation is the largest in the pe-
riod 1700–1850? From 1850 to 1945?
2. In which time period do customers have the greatest presenta-
tion?
3. Which time period has the greatest variety of orientations?
What are they?
4. Which two time periods have basically the same orientations?
5. Which period of time is the longest? Which is the shortest?
II. Refer to Fig. 1 to answer these questions.
1. Why do you think the first time period ends in 1850? Why
does the second time period end in 1945?
2. In which direction do the arrows point in the periods 1700–
1850 and 1850–1945? In which direction do the arrows point for the
period 1945–present? Why is this feedback loop important?
1700–1850
Production, finance,
and transportation
Selling
and promotion
1850–1945
Production, finance,
and transportation
Selling and
promotion
Marketing
1945 –
Present
Production, finance,
and transportation
Selling &
promotion
Market
research
46
3. How does the position of selling and promotion change from
the 1850–1945 period to the present?
4. Why has market research been included in the third time pe-
riod?
5. In general, how have the patterns of business orientation
changed? What are some reasons for these changes? Consider such fac-
tors as economics, technology, and politics.
6. What do you predict the pattern of business orientation will
look like from 2000 to 2050? Draw a diagram to present this. 
                  INFORMATION TRANSFER                                            3. How does the position of selling and promotion change from
                                                                           the 1850–1945 period to the present?
      Changing patterns of business orientation, 1700 to present.                 4. Why has market research been included in the third time pe-
                                                                           riod?
                     PeriodOrientation                                            5. In general, how have the patterns of business orientation
                                                                           changed? What are some reasons for these changes? Consider such fac-
 1700–1850 Production, finance,     Selling            → Customers
             and transportation     and promotion
                                                                           tors as economics, technology, and politics.
                                                                                  6. What do you predict the pattern of business orientation will
                                                                           look like from 2000 to 2050? Draw a diagram to present this.
 1850–1945 Production, finance, Selling and       →→ Customers
            and transportation    promotion


 1945 – Production, finance,      Marketing
 Present and transportation Selling & Market →→→ Customers
                              promotion research         ↓
                                                         ↓
                  ↑__________↑________↑_______ Feedback ←


      Figure 1
      I. Scan Fig. 1 to answer these questions.
      1. What category of business orientation is the largest in the pe-
riod 1700–1850? From 1850 to 1945?
      2. In which time period do customers have the greatest presenta-
tion?
      3. Which time period has the greatest variety of orientations?
What are they?
      4. Which two time periods have basically the same orientations?
      5. Which period of time is the longest? Which is the shortest?

      II. Refer to Fig. 1 to answer these questions.
      1. Why do you think the first time period ends in 1850? Why
does the second time period end in 1945?
      2. In which direction do the arrows point in the periods 1700–
1850 and 1850–1945? In which direction do the arrows point for the
period 1945–present? Why is this feedback loop important?
                                  45                                                                        46

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