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59
FILE 3
Make a list of five or more regions or countries that are in competi-
tion with yours.
Design a questionnaire to find out people’s attitudes to the less at-
tractive features of these regions and your own region. Ask people
which of these phrases describe each destination:
no package tours available bad weather hard to reach
language problems too crowded too far away
unfriendly, gloomy people no beaches too quiet
nothing for children to do bad food too expensive
other: _____________ (please specify)
Ask them to describe each place in one sentence like this:
I think that the less attractive features about _______ are firstly,
_______ and then that (there are) ______.
Activity 5.
I. Any product gives various 'benefits' to the customer: these
may be functional or practical (speed, power, efficiency, etc.) or psy-
chological (attractive appearance, making the customer feel happy or
proud, etc.):
Feature=>- Benefit
A is more.....than B, which means that……. Positive benefits
B isn't as…as A, which means that……. Negative benefits
60
II. Look at the three products compared here. Discuss the 'fea-
tures and benefits' of each product, like this:
The Acme 77B is available in bright colours, which means that
it will be an attractive feature of your room.
The Acme 77B isn't as powerful as the other fans, which means
that it won't keep you so cool.
Rolac 241 Samco Airblast
Acme 77B
fan diameter 24 cm 17.5 cm 35 cm
power consumption 20 watt 30 watt 75 watt
mosquito/fly killing yes yes no
settings 3 2 4
speeds (r.p.m.) 600/1000 1000/1500 200/750
air out
p
ut
(
m
3
/
minute
)
45 25 40
colours available beige only white or black 5 bright colours
country of manufacture Italy France Taiwan
retail price £17.99 £24.50 £14.99
wholesale price per 100 £104.55 £152.00 £85.00
III. Work in groups. Ask your partners these questions:
What benefits does your firm's product give?
What will it do for the customer? How is it different to or better
than the competition?
FILE 3 II. Look at the three products compared here. Discuss the 'fea-
Make a list of five or more regions or countries that are in competi- tures and benefits' of each product, like this:
tion with yours. The Acme 77B is available in bright colours, which means that
Design a questionnaire to find out people’s attitudes to the less at- it will be an attractive feature of your room.
tractive features of these regions and your own region. Ask people The Acme 77B isn't as powerful as the other fans, which means
which of these phrases describe each destination: that it won't keep you so cool.
no package tours available bad weather hard to reach
language problems too crowded too far away Rolac 241 Samco Airblast Acme 77B
unfriendly, gloomy people no beaches too quiet
nothing for children to do bad food too expensive fan diameter 24 cm 17.5 cm 35 cm
other: _____________ (please specify) power consumption 20 watt 30 watt 75 watt
mosquito/fly killing yes yes no
Ask them to describe each place in one sentence like this:
settings 3 2 4
I think that the less attractive features about _______ are firstly,
speeds (r.p.m.) 600/1000 1000/1500 200/750
_______ and then that (there are) ______.
air output (m3/minute) 45 25 40
colours available beige only white or black 5 bright colours
country of manufacture Italy France Taiwan
retail price £17.99 £24.50 £14.99
wholesale price per 100 £104.55 £152.00 £85.00
Activity 5.
I. Any product gives various 'benefits' to the customer: these
may be functional or practical (speed, power, efficiency, etc.) or psy-
chological (attractive appearance, making the customer feel happy or
proud, etc.): III. Work in groups. Ask your partners these questions:
Feature=>- Benefit What benefits does your firm's product give?
A is more.....than B, which means that……. Positive benefits What will it do for the customer? How is it different to or better
B isn't as…as A, which means that……. Negative benefits than the competition?
59 60
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