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63
Activity 7.
I. Look at the bottle of shampoo and draw lines to match the
words with the parts of the bottle.
II. Bring in an ad and analyse it with regard to its intended tar-
get market. Decide what type of appeal is being made (to the senses, to
economy, etc.) Also analyse the ad for its factual representations and
its implications. Compare your observations with those of your class-
mates.
III. Develop a questionnaire and interview someone about his or
her favourite kind of automobile. Try to determine why this particular
car has more appeal than the others.
IV. Walk around the town and write down five advertisements.
Discuss and share these ads with the class.
V. Carry out market research according to the following format.
64
MARKET RESEARCH AND PRODUCT DESIGN
MARKET RESEARCH SURVEY
Name of store ________ Address _____________________
Brand of shampoo Price/oz. (grams) Color Slogan
1.______________________________________________________
2.______________________________________________________
3.______________________________________________________
4.______________________________________________________
5.______________________________________________________
Total number of different brands of shampoo ________
Description of containers or packages. (Draw several designs below)
Target market for each of the five brands of shampoo listed above
1.______________________________________________________
2.______________________________________________________
3.______________________________________________________
4.______________________________________________________
5.______________________________________________________
Description of shampoo that appeals to you most
_______________________________________________________
_______________________________________________________
_______________________________________________________
Reasons you like it
_______________________________________________________
_______________________________________________________
VI. Working in small groups, discuss the results of your market
research.
Activity 7. MARKET RESEARCH AND PRODUCT DESIGN
I. Look at the bottle of shampoo and draw lines to match the
words with the parts of the bottle. MARKET RESEARCH SURVEY
Name of store ________ Address _____________________
Brand of shampoo Price/oz. (grams) Color Slogan
1.______________________________________________________
2.______________________________________________________
3.______________________________________________________
4.______________________________________________________
5.______________________________________________________
Total number of different brands of shampoo ________
Description of containers or packages. (Draw several designs below)
Target market for each of the five brands of shampoo listed above
1.______________________________________________________
2.______________________________________________________
3.______________________________________________________
4.______________________________________________________
5.______________________________________________________
Description of shampoo that appeals to you most
_______________________________________________________
II. Bring in an ad and analyse it with regard to its intended tar-
_______________________________________________________
get market. Decide what type of appeal is being made (to the senses, to
_______________________________________________________
economy, etc.) Also analyse the ad for its factual representations and
its implications. Compare your observations with those of your class-
Reasons you like it
mates.
_______________________________________________________
III. Develop a questionnaire and interview someone about his or
_______________________________________________________
her favourite kind of automobile. Try to determine why this particular
car has more appeal than the others.
IV. Walk around the town and write down five advertisements.
VI. Working in small groups, discuss the results of your market
Discuss and share these ads with the class.
research.
V. Carry out market research according to the following format.
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