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5.2. A LETTER OF APPLICATION
A letter of application is a sales letter in which you are both
salesperson and product. Its purpose is to attract an employer's attention and
persuade her to grant you an interview (Figure 5.2).
A letter of application serves as the COVER LETTER of your resume.
Like a resume, it is a sample of your work. It is an opportunity to
demonstrate your skills and personality. It should be written with flair,
understanding, and professional care.
• A letter of application should look as good as a resume.
• It explains how your background relates to the specific job, and it
emphasizes your strongest and most pertinent characteristics.
• The letter should demonstrate that you know both yourself and the
company.
• A letter of application must communicate your ambition and
enthusiasm.
• Yet it must, at the same time, be modest. It should be neither
aggressive nor meek. Neither boast nor ask for sympathy.
• It should never express dissatisfaction with a present or former job
or employer. And you should avoid discussing your reasons for leaving
your last job.
A complete application should contain both a letter of application and
a resume.
Do NOT include copies of your letters of reference or of your school
transcripts.
Do NOT include a photograph of yourself. The briefer the application,
the better.
THE EMPLOYER'S NAME
With advertised openings, you will sometimes be instructed to mail
your information to an office, or a title, such as the Director of Human
Resources. In this case, you need not find the name of the individual to
whom you are writing. You can address the letter to "Dear Director", or
"Dear Sir
/
Madam", or you can simply omit both the greeting
(Dear_______,) and the salutation (Sincerely,) from the letter. Still, if you
can get the name of the appropriate person, it will be to your benefit,
differentiating you from the other candidates.
THE FIRST PARAGRAPH
Two or three sentences in length. Start with an interest-creating
sentence in which you appeal to the employer’s needs. Be as specific as you
can about the position desired.
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